My responsibilities as a Design Director includes:

• Develop design strategies that align with business goals and objectives for web3 and new media.

• Lead design projects from concept to completion, working with cross-functional teams and liaison with

customers.

• Manage a team of designers, providing guidance, mentoring, and resources.

• Conduct user research to understand user needs and preferences, and analyze results to inform design

decisions.

• Ensure design consistency across all Web3 projects by developing guidelines and establishing design

systems.

• Collaborate with stakeholders, such as product managers and developers, to align design decisions with

business objectives.

• Stay up-to-date with industry trends and developments in Web3 design and UX

• Spearheaded the design and development of the Academy of Art Design and Strategy's EdTech platform, creating upskilling educational programs and detailed journey mapping for improved user engagement.

• Integrated curriculum's page architecture to ensure consistency in user experience and learning outcomes.

• Taught on the platform to provide hands-on guidance and support to students.