# Aarika Marino > Lead User Experience Designer Location: San Mateo, California, United States Profile: https://flows.cv/aarika 👋 I'm Aarika. I'm a strategic Design Leader with 15+ years of experience building digital products that span consumer and enterprise-scale ecosystems for global leaders like Amazon and Google. I specialize in navigating ambiguity to define and deliver impactful product experiences iteratively, as well as presenting concepts that inspire multi-year product vision. In my free time, I like to ride my bike, watch Great Art Explained, and revisit my favorite SNL sketches. ## Work Experience ### Lead User Experience Designer @ Amazon Jan 2024 – Present | San Francisco Bay Area Architecting AI Productivity tools for Alexa+ customers. ### Senior User Experience Designer @ Zip Jan 2022 – Jan 2024 | San Francisco Bay Area • Spearheaded the design of Zip’s Payments vertical, optimizing secure Accounts Payable workflows that enabled procurement teams to track and process multi-million dollar spend more efficiently. • Launched the Payments Platform in May 2023. ### UX Lead - Member experience @ Yohana Jan 2021 – Jan 2022 | Palo Alto, California, United States ### Senior User Experience Designer @ Yohana Jan 2021 – Jan 2021 | Palo Alto, California, United States • Championed a user-centric product strategy at Yohana, leveraging member insights to influence a roadmap that balanced aggressive growth goals with customer retention. • Institutionalized a rigorous QA and design-spec process to ensure that every technical trade-off prioritized the end-user’s experience, resulting in the successful launch of a zero to one product, the Yohana subscription & app, in September 2021. • Led the fast-follow launch of the Yohana web app, which enabled customers to connect with their Assistant on their laptop computers in addition to the coveted Yohana mobile app. ### Senior User Experience Designer @ Google Jan 2020 – Jan 2021 | San Francisco Bay Area Assistant for Kids and Families • Conceptualized and launched the Family Groups feature in January 2021 on Google Assistant, facilitating seamless shared experiences (calendars, notes, broadcast messages) for millions of global users. • Established the foundational design guidelines for the Google Assistant "Kids and Families" vertical, which were adopted as the standard by adjacent verticals within Assistant and partner teams, Nest and Family Link. ### User Experience Designer @ Google Jan 2017 – Jan 2020 | San Francisco Bay Area Assistant for Kids and Families July 2018-January 2021 • Built experiences for kids such as Read Along (Launched October 2018) and Character Alarms (Launched May 2019) Google Hire March 2017–July 2018 • Led the design strategy for Google Hire’s enterprise GSuite integration, influencing the product roadmap by identifying high-impact opportunities to leverage Machine Learning for SMB recruitment. • Partnered with Engineering and Product leadership to define requirements for a resume matching system, successfully advocating for a UX-led approach to Google Drive-integrated talent discovery. • Launched the Candidate Match tool in 2018. ### Senior User Experience Designer @ MapMyFitness - Under Armour Connected Fitness Jan 2015 – Jan 2017 | Austin, Texas Area • Unified the user experience for a 130M+ user base across the MapMyRun, MyFitnessPal, and UA Record ecosystem, improving cross-platform feature adoption, such as training plans, to help athletes track holistic health and performance. • Introduced a new culture of ‘customer obsession’ by establishing lean research methods that directly informed product requirements in the absence of a formal research department. • Owned the design and cross-team execution of the 'Jump Test,' a first-of-its-kind wearable that connects app technology with footwear, resulting in a successful global debut at CES 2017. ### Interaction Designer II @ frog Jan 2012 – Jan 2015 • Acted as a strategic design partner for a diverse portfolio of Fortune 500 clients across the financial, telecommunications, and healthcare sectors, translating complex business requirements into intuitive product architectures. • Synthesized client feedback and facilitated deep-dive discovery sessions to ensure final deliverables exceeded business KPIs while maintaining rigorous UX standards. • Developed high-fidelity, interactive prototypes to align executive stakeholders on a product vision. • Up-leveled the agency’s specialized domain knowledge by architecting a flexible, knowledge-sharing platform that included internal workshops, guest speaker series, and a remote workshop hosted at the IxDA Design Summit for Education. • Positioned the studio as a leader in the global EdTech design discourse. ### New Media Designer @ The Livestrong Foundation Jan 2011 – Jan 2012 | Austin, TX • Served as the primary web designer and design production lead for the Livestrong brand. • Delivered a diverse range of cross-channel assets, including billboards and digital content for social media campaigns. • Contributed to the digital transformation of the LIVESTRONG Guidebook, creating an immersive web experience for cancer survivors. ### Graphic Design Intern @ Holly Hunt Jan 2010 – Jan 2010 | Greater Chicago Area • Assisted the Art Director with the design of promotional materials, such as web ads and print media. • Contributed to campaign concept ideation. • Managed the online CMS, including updating & removing stock on the website, editing stock photos, and updating product descriptions. ## Education ### Bachelor of Science in Design in Visual Communications Design Arizona State University ## Contact & Social - LinkedIn: https://linkedin.com/in/aarika-marino - Portfolio: https://aarikamarinodesign.myportfolio.com/projects --- Source: https://flows.cv/aarika JSON Resume: https://flows.cv/aarika/resume.json Last updated: 2026-04-13