# Aaron Brown > Creative Systems Architect | Art + Tech + Leadership for an Age of Entropy | Ex-Stitch Fix, Panasonic Well Location: San Francisco, California, United States Profile: https://flows.cv/aaronbrown Most things collapse into noise. My job has always been to keep the signal alive. For the last 20 years, I’ve worked at the intersection of creativity, technology, and leadership—building systems that don’t just create beauty, but survive entropy. Structures stable enough to grow, flexible enough to adapt. At Stitch Fix, I scaled a creative team from 3 to 32, helping the brand grow from 10,000 clients to 4.2 million. Along the way, we built frameworks that cut asset generation time in half and reduced costs by 35%—without losing the soul of the brand. At Yohana (a Panasonic company), I built and led a cross-functional creative team, redesigned the global brand platform to bridge US and Japanese markets, and implemented new creative processes that increased team throughput by 35%. At Panasonic Well, I was brought in post-reorg to stabilize and reignite the creative team. I led internal brand refinement for Umi, an AI-powered wellness coach, and directed Umi’s first major on-location photoshoot (17 cast, 600+ selects), anchoring the brand’s forthcoming GTM launch. In 2023, I took a deliberate sabbatical to deepen my toolkit—immersing myself in real-time graphics (TouchDesigner, Unreal Engine), creative coding, AI frameworks, and resilient systems design. Earlier in my career, I spent a decade as a senior software engineer at boutique consultancies, helping bring early web 2.0 platforms to life. Midway through, I earned an MFA in Visual Communication and Printmaking—cementing a lifelong commitment to bridging art and technology. What I bring to the table isn’t just leadership or vision. It’s creativity engineered to endure volatility and chaos. It’s building systems that remember who they are, even when the static comes. ## Work Experience ### Head of Creative @ Panasonic Well Jan 2024 – Jan 2025 | San Francisco // Leadership: Reignited team morale after re-org, reintroducing structured creative management practices focused on sustainable pace, partnership with stakeholders, and transparent prioritization. Implemented clear team rhythms and career development conversations. // Brand Development: Updated and expanded the Umi brand book—aligning visual and verbal identity to evolving business strategy and product vision ahead of the CES 2025 showcase. // Campaigns and Launch Strategy: Led the creative production for Panasonic Well’s CES 2025 presence—coordinating asset rollout for Umi’s keynote announcement, managing real-time storytelling across 20+ coordinated social posts, and overseeing physical production of the Umi pavilion’s creative assets (including brand adaptation for print, color proofing, and signage execution). // Process Innovation: Established a formal creative operations system using Asana, including automated brief intake, project templates, and task structures for better collaboration, throughput, and stakeholder visibility. // Marketing and Content: Directed Umi’s first brand photoshoot—producing a 5-day on-location shoot with a cast of 17, yielding over 600 final selects for upcoming GTM launch campaigns. Oversaw continuous creative support for Yohana’s customer retention marketing. ### Head of Creative @ Yohana Jan 2022 – Jan 2023 | San Francisco Bay Area // Leadership: Built a team of 10+ creatives, fostering collaboration and reporting to the CMO. Implemented new creative process, increasing throughput by 35% via clear RACIs, brief triaging, and a tiered resourcing model. // Brand Development: Led a global brand evolution, updating Yohana’s aesthetics and messaging with a new strategy focused on wellness, family connection, and personal thriving. The new platform was adaptable to both US and Japanese markets. // Marketing Campaigns: Developed a campaign strategy for Yohana’s seasonal product catalog, leading to a 13% increase in customer satisfaction and onboarding of over 15 new vendor partnerships. // Process Innovation: Partnered with the Growth team to onboard and leverage external technology platforms and agencies for rapid landing page and ad iteration, achieving over 50% new client growth through digital marketing expertise, technical proficiency, and strategic thinking. ### Senior Director of Visual Communications @ Stitch Fix Jan 2021 – Jan 2022 Career Highlights (2013-2022) // Leadership: Grew team size from 3 to 32 across 5 creative departments. Maintained top 7% employee morale and intent to stay metrics, according to bi-annual HR surveys. // Brand Development: Directed creation of over 35 brand identities, expanding Stitch Fix from a single line of business with 10K customers to four LOBs with 4.2 million customers and a $4.3 billion market valuation. Developed identity systems, visual and messaging guidelines, photographic principles, motion systems, and packaging design. // Marketing Campaigns: Led creative strategy for 12 integrated campaigns across four lines of business. Drove client acquisition (>10% YOY) and retention (>70% YOY) through innovative use of TV, OTT, DTC video, OOH, social media, and influencer partnerships. // Process Innovation: Implemented standards and templates, achieving over 50% faster generation for marketing assets, and 35% cost savings in editorial photography. Introduced a unified Figma design system shared across Creative and Product design, enhancing personalized content delivery. Role Highlights // Leadership: Led and mentored a team of 32 creatives across brand design, video, photo, editorial retouching, and digital merchandising. // Brand Development: Directed identity package and go-to-market campaigns for “Freestyle,” boosting customer awareness and purchase behavior. Achieved a new user adoption rate of over 20% in the first 6 months. // Process Innovation: Integrated editorial photography from 30+ partner brands, expanding imagery by 15%. Defined processes for triaging external photography, ensuring brand coherence and adherence to design frameworks. Improved internal photo production timelines by 10%. // Project Management: Led the first major packaging redesign since the company’s inception, unifying 3 packaging systems and saving over $1M per year. The new packaging was 13% more sustainable. ### Director, Brand Systems & Photography @ Stitch Fix Jan 2019 – Jan 2021 | San Francisco // Brand Development: Directed major rebranding effort to unify three sibling brands into a single master brand. Facilitated an 8-week creative sprint with in-house and external teams, producing three unique brand platforms. Secured executive buy-in for final direction and developed a holistic brand system in collaboration with Merchandising, Product, Operations, Marketing, and Corporate Strategy. // Process Innovation: Co-led Digital Asset Management (DAM) system integration. Required overhauling planning and execution of content strategy and photoshoots, and the curation and deployment of photography in marketing assets. Efforts increased the utilization of editorial photography by over 200% and reduced per shot costs by 35%. // Process Innovation: Led transition from Adobe to Figma as primary creative tool, leading to a 40% uptick in project throughput , and more consistent brand expression across Marketing and Product . // Marketing Campaigns: Oversaw creative execution and implementation of Stitch Fix’s first major brand campaign, “We See You,” in partnership with VP of Brand and The Many/Mistress ad agency. Deliverables included an Oscar’s TV spot, large-scale OOH deployments, OTT and digital DTC videos, and assets for growth, CRM, and social. The campaign resulted in a 5% increase in unaided awareness, a 10% increase in aided awareness, and over 20K new clients. ### Director of Design & Photography @ Stitch Fix Jan 2017 – Jan 2019 | San Francisco // Marketing Campaigns: Directed Stitch Fix’s IPO video installation across 25 digital billboards in Times Square, enhancing PR campaign for NASDAQ appearance. // Brand Development: Created the brand identity for Stitch Fix Kids, and the attendant launch campaign, leading to 25K+ signups in the first two months. // Process Innovation: Moved still life photography from editorial team to product team via training and documentation, increasing shoot cadence from 5 to 20 days a month, leading to a 23% increase in shot count and improving overall efficiency. // Leadership: Introduced quarterly creative sprints to address marketing needs and trends, and to extend brand guidelines. Sprints increased team morale by over 10% in quarterly surveys. ### Director of Design @ Stitch Fix Jan 2015 – Jan 2017 | San Francisco Bay Area // Brand Development: Directed the development of Stitch Fix Men’s brand identity, achieving a 15% signup rate in the first two months. // Marketing Campaigns: Directed 12 quarterly editorial campaigns highlighting seasonal merchandising trends. ### Principal Product Designer @ Stitch Fix Jan 2013 – Jan 2015 | San Francisco // Process Innovation: Bootstrapped the initial creative process for creative and UX design, and editorial photography. // Managed design of Stitch Fix’s first mobile app, and first major homepage redesign, boosting client understanding by 18% and signups by 23%. ### User Experience Designer @ Carbon Five Jan 2012 – Jan 2013 // UX Design: Lead user experience designer, and occasional Front End Developer, for four startup initiatives, enhancing user interfaces and contributing to successful product launches. // Software Development: Developed an innovative data visualization web app for NY Times, enabling visual exploration of the article archive. Built with JavaScript, D3, and MySQL. ### Environmental Designer @ Lorenc and Yoo Design Jan 2011 – Jan 2012 // Authored conceptual marketing narratives for multiple sales pitches in response to RFPs, showcasing strategic thinking and creative vision. Demonstrated strong presentation skills and effectively managed client relations to secure new business opportunities. // Designed construction barricade super graphics, hanging lanterns, and sidewalk patterns for large-scale, mixed-use property developments in China, demonstrating art direction, graphic design, and trend awareness. Successfully managed the project from concept to completion, ensuring cohesive and impactful visual presentations // Designed Art Nouveau-inspired street-lamps and restaurant identity signage for Winstar World Casino, showcasing art direction, brand development, graphic design, and innovation. ### Senior Software Engineer @ Carbon Five Jan 2006 – Jan 2009 // Delivered robust software solutions as a (senior) software engineer and consultant ### Senior J2EE Software Engineer @ Finaplex Jan 2004 – Jan 2006 // Delivered robust software solutions as a (senior) software engineer and consultant ### Senior Software Engineer @ Logical Evolution Jan 2002 – Jan 2003 // Delivered robust software solutions as a (senior) software engineer and consultant ### Software Engineer @ iBuilding Jan 2001 – Jan 2002 // Delivered robust software solutions as a (senior) software engineer and consultant ### Software Engineer @ Scient Jan 2000 – Jan 2000 // Delivered robust software solutions as a (senior) software engineer and consultant ## Education ### BS in Computer Science Georgia Institute of Technology ### MA in Humanities University of Chicago ### M.F.A. in Graphic Design Savannah College of Art and Design ### Master of Arts (M.A.) in Printmaking Savannah College of Art and Design ## Contact & Social - LinkedIn: https://linkedin.com/in/aaronsbrown - Portfolio: https://www.aaronsteelebrown.com/ --- Source: https://flows.cv/aaronbrown JSON Resume: https://flows.cv/aaronbrown/resume.json Last updated: 2026-04-13