Leveraging the power of AI, Backflip AI transforms 3D scans, drawings, and more into CAD models in seconds.

In partnership with my Product Management, Engineering, and Data Science peers - built the Growth/Traffic org as a key part of the Turo GTM strategy.

Led the Growth/Traffic design craft (with designers in SF, London, and Paris), shaping the vision for how Turo acquires, converts, and engages customers across key markets.

Established a culture of rapid experimentation—accelerating test velocity from quarterly to fortnightly through process optimization, scalable templates, and technical enhancements.

Fostered a high-performing, collaborative design culture through structured critique and close collaboration with Brand and Product Design teams.

Guided a team of 12 content, service, and product designers on a mission to scale the impact of design on Atlassian products via a platform approach. Our focus areas, including the Web Design System, Templates & Authoring, Internal Tools, Notifications and Messaging, Pricing, Sign-up, and Provisioning, have left a lasting mark on the company's growth.

Led the creation of Atlassian's strategic vision for web properties, defining how Atlassian could scale to meet the growing company's needs. This work gained alignment within the C-Suite, leading to the first significant redesign of Atlassian.com and back-of-house authoring experiences in 7 yrs.

Collaborated regularly across Brand, Commerce, Growth, Identity, Legal, Marketing, Marketplace and Product teams.

Led week-long design sprints that created prototypes resulting in cross functional alignment on 6 month visions for Sign Up, Purchase Experience and Industry Solutions.

Led weekly design reviews, ensuring our work focused on addressing both business goals and customer needs.

Helped the next generation of designers and design leaders at Atlassian by contributing to the North American intern and grad program and overseeing recruitment, training, and mentorship initiatives.

Responsible for core platform design, scaling our design system, and accessibility across web properties.

Facilitated a unified approach to the sign-up experience, breaking down silos by forming a team from both platform and product who worked together to create a more seamless end-to-end experience for our customers.

Mentored design leads and new managers, helping the next generation of Atlassian Design leadership.

Created a training program for Atlassian recruiters to help identify great design candidates. Trained the recruiting team via online sessions and provided reference documentation.