# Aaron La Lau

> Product Design Lead, YouTube

Location: San Francisco, California, United States
Profile: https://flows.cv/aaronlalau

Area Design Lead, YouTube Emerging Experiences
Based in San Francisco

Creating things has been a constant in my life for as long as I can remember. As a kid it was illustrated comics and stop-motion animations, later websites and apps. That curiosity eventually brought me to Google, where I’ve spent the past decade designing for some of the world’s most widely used products.

Most of my experience has been at YouTube, where I’ve worked as an IC Designer, UX manager, and now Area Design Lead. I’ve helped shape experiences across mobile, web, and TV — working at a scale that still humbles me. Designing for billions of people teaches you a lot of things: how to simplify without sacrificing meaning, how to build for edge cases you’ll never meet, and how to care about small details even when the scale is enormous.

I try to approach design with a renaissance attitude — blending systems thinking, cultural awareness, and hands-on craft. Whether I’m defining a strategy or refining an interaction, I care about clarity, usefulness, and making products feel human.

I also love side projects — illustrations, small apps, creative coding experiments. They’re my way of staying curious and exploring ideas outside the constraints of scale. When I’m not designing, I’m usually cycling, running, or watching wonderfully weird videos on YouTube.

## Work Experience
### UX Design Lead, YouTube Shorts @ YouTube
Jan 2016 – Present | San Francisco Bay Area
Founding Designer and UX lead for YouTube Shorts. 0→ 1→ 2B+ monthly users & 200B+ views a day. Responsible for leading the Design team behind Shorts Creation, Consumption, Monetization, and Brand Identity. We’re building a short-form video ecosystem to further YouTube’s mission to give everyone a voice and show them the world.

### Product Designer @ Google
Jan 2015 – Jan 2016 | Mountain View, California
Lead UX for the Google Pixel Camera as well as other Android "Essential Apps" including Google Clock & Calculator.

### UX Design Intern @ Google
Jan 2014 – Jan 2014 | Mountain View California
Worked on the Android Apps-Services team in Mountain View where I focused primarily on Google Fit and Google Keep. For Google Fit I was responsible for defining the motion design across the app. For Google Keep I was responsible for the interaction design of a major new feature, as well as assisting the Material redesign of the web experience.

### User Experience Design Intern @ Google
Jan 2013 – Jan 2013 | Zürich, Switzerland
Worked on User Experience Design with the Emerging Markets team in Zurich, Switzerland. Here I helped design and promote a wireless payment system called BebaPay. I developed responsive web pages, iterated on Android app UI, assisted user studies, and created a motion graphic promotional video - culminating to successful product launches in Kenya and the Philippines.

### UX Design Intern @ BlackBerry
Jan 2012 – Jan 2012 | Waterloo, Canada
Worked on the UX Design team in Waterloo Ontario, where I helped evolve the Out-Of-Box experience for Blackbery 10. I designed first-run experiences for BB10 OS & apps; delivering final visuals and animations.


## Education
### Bachelor's Degree in Interactive Art and Technology
Simon Fraser University
Jan 2010 – Jan 2015


## Contact & Social
- LinkedIn: https://linkedin.com/in/aaronlalau
- Portfolio: http://www.lalau.ca

---
Source: https://flows.cv/aaronlalau
JSON Resume: https://flows.cv/aaronlalau/resume.json
Last updated: 2026-03-30