# Aaron Memon

> Principal Designer @ Block

Location: San Francisco, California, United States
Profile: https://flows.cv/aaronmemon

I make things at Block with blocks

## Work Experience
### Principal Product Designer @ Block
Jan 2025 – Present | San Francisco, CA
Design lead for Square Connections, where we build for the millions of Square Sellers and Staff Members around the globe.

Leading Block wide efforts that seeds a staff network on Cash App, building a bridge between the two app ecosystems.

### Product Designer @ Meta
Jan 2021 – Jan 2025 | Los Angeles Metropolitan Area
Led design for Facebook Feed, the highest driver of Meta revenue and most widely used surface at Meta. Supported big bets at Facebook with FB App Leads (Head of FB, Head of FB Design).

Started out as the design lead for Facebook Groups, I helped scale the surface beyond niche communities into a core part of the Facebook experience—designing tools for discovery, engagement, and group creation.

Also led 0→1 launches in Messenger and other parts of Facebook, helping shape early product bets and iterate quickly in complex spaces. 

I constantly worked across multiple orgs, bringing structure to ambiguous spaces and making design visions into reality.

### Senior Interaction Designer @ BASIC®
Jan 2021 – Jan 2021 | San Diego, CA, United States
Led projects for one of most awarded and best design agencies in the world. 

Range of global clients including Airbnb, Google Store, Google One, Riot Games, Coach, Silver Oak Wines, and Furrion.

Worked closely with cross-disciplinary teams to craft digital experiences that balanced brand storytelling with functional design—spanning e-commerce, platform design, and immersive marketing sites.

### Interaction Designer @ BASIC®
Jan 2018 – Jan 2021 | San Diego, California

### User Experience Designer @ Hello Design
Jan 2018 – Jan 2018 | Los Angeles, California
Contributed to web projects for Hello’s largest retainer clients, Tillamook and Ferrara Candy, as well as start up ventures.

Clients: Vita Coco Coconut Water, Black Forest USA, Tillamook, Trolli

### User Experience Designer @ Kley
Jan 2017 – Jan 2017 | Greater Los Angeles Area
∙ Worked with a variety of clients in creating visual identities, omni channel user experience designs, e-commerce systems, enterprise systems, as well in developing brand and technology strategy

Clients: UCLA Herb Alpert School of Music

### Product Designer: Digital Products and E-Commerce @ Blue Bottle Coffee
Jan 2016 – Jan 2017 | Oakland, CA
∙ Shipped features that led to an increased conversion rate for Blue Bottle’s coffee subscription service
∙ Redesigned the user experience of Blue Bottle’s internal roasting & cafe management system, OP
∙ Conducted user research across Bottle’s regions for various project goals

### Digital Marketing Intern @ Ericsson
Jan 2016 – Jan 2016 | San Francisco Bay Area
∙ Worked closely with internal communications and marketing team in order to film company updates, events and product launches
∙ Strategized social media marketing strategies to promote Ericsson’s “Networked Society” campaign


## Education
### Interaction Design
ArtCenter College of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/aaronmemon

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Source: https://flows.cv/aaronmemon
JSON Resume: https://flows.cv/aaronmemon/resume.json
Last updated: 2026-04-13