➊ Led end-to-end design for a 0-to-1 AI SaaS product, from concept through launch, achieving profitability within the first release cycle and driving early customer adoption.

➋ Built and scaled a collaborative design culture, instituting open feedback rituals and cross-functional design reviews that increased design throughput and stakeholder alignment across engineering, product, and marketing.

➌ Partnered directly with the CEO and Product Owner to define business goals, go-to-market plans, and release milestones, ensuring design decisions supported measurable revenue and growth outcomes.

➍ Created and implemented the company’s first design system, consolidating fragmented UI patterns into a unified library that improved front-end delivery speed and reduced design-to-development rework.

➊ Hired and managed a team of 4 designers and 6 contractors for online retail intelligence SaaS products.

➋ Led design of internal, AI-focused platform services, consolidating several products brought in via mergers and acquisitions.

➌ Built and maintained the company’s design system and design asset library on Figma, coordinating between my design team and front end developers.

➍ Aligned product vision, business objectives, and design strategy by overseeing projects from conception to delivery: advising on scope, approach, delivery strategies, user research, and implementation reviews.

➎ Cultivated a collaborative and innovative design culture through coaching and establishing practices around Discovery and Product Led Growth.

➊ Sole designer for a major 0-to-1 product launch from ideation through release.

➋ Pioneered iterative design processes at the company such as weekly user feedback sessions, running Discovery cycles, and monthly releases.

➌ Established product and feature roadmaps with product management and engineering teams.

➍ Demo’ed product capabilities to prospective customers during sales process

➊ Original and instrumental member of the Innovation Group’s Digital Product Design team, a team which has grown from three to over twenty product managers and designers since 2015, acting as an onboarding guide to new team members, subject matter expert, and ambassador of the team

➋ Led design ideation and production of many successful internal, external, and B2B projects that required expertise in: UX/UI, graphic design, web design, Wordpress, illustration, video production, and general consultation.

➌ Guided project direction and strategy specific to millennial engagement, user-centered design, new revenue opportunities, and visual design for various lines of business

➍ Responsible for leading client-facing kickoff, brainstorming, and feedback sessions, resulting in over two hundred successful project deliveries

➊ Worked one-on-one with the CEO to build a prototype website, mock-up mobile app interface, and marketing collateral for the purpose of gaining traction in a new market

➋ Utilized modern, minimalist design paradigms championed by Steve Jobs and Garr Reynolds to create a sleek branded image across multiple digital visual media

➌ Using the designs which I created, Assembly was able to secure initial venture funding and partnerships