# Aaron Petrik > Lead Product Designer & Manager | 3x 0→1 Product Launches | AI-Native SaaS Location: Oakland, California, United States Profile: https://flows.cv/aaronpetrik Design Lead with 10+ years of experience building and scaling product design in high-growth SaaS and fintech-adjacent environments. 2X 0-to-1 product launches. Proven track record blending hands-on execution with strategic leadership across product platforms, design systems, and go-to-market experiences. Experienced people manager and mentor who has built and led high-performing design teams while maintaining a high bar for craft, usability, and consistency. Trusted partner to Product, Engineering, and Marketing leadership, known for shaping product vision, influencing strategy, and delivering measurable business impact in complex, technical domains. ## Work Experience ### Lead Designer @ Nocklo Jan 2025 – Present | United States ➊ Led end-to-end design for a 0-to-1 AI SaaS product, from concept through launch, achieving profitability within the first release cycle and driving early customer adoption. ➋ Built and scaled a collaborative design culture, instituting open feedback rituals and cross-functional design reviews that increased design throughput and stakeholder alignment across engineering, product, and marketing. ➌ Partnered directly with the CEO and Product Owner to define business goals, go-to-market plans, and release milestones, ensuring design decisions supported measurable revenue and growth outcomes. ➍ Created and implemented the company’s first design system, consolidating fragmented UI patterns into a unified library that improved front-end delivery speed and reduced design-to-development rework. ### Product Design Manager @ Wiser Solutions, Inc. Jan 2023 – Jan 2025 | San Mateo, California, United States ➊ Hired and managed a team of 4 designers and 6 contractors for online retail intelligence SaaS products.  ➋ Led design of internal, AI-focused platform services, consolidating several products brought in via mergers and acquisitions. ➌ Built and maintained the company’s design system and design asset library on Figma, coordinating between my design team and front end developers. ➍ Aligned product vision, business objectives, and design strategy by overseeing projects from conception to delivery: advising on scope, approach, delivery strategies, user research, and implementation reviews.  ➎ Cultivated a collaborative and innovative design culture through coaching and establishing practices around Discovery and Product Led Growth. ### Senior Product Designer @ Wiser Solutions, Inc. Jan 2020 – Jan 2023 | San Mateo County, California, United States ➊ Sole designer for a major 0-to-1 product launch from ideation through release.  ➋ Pioneered iterative design processes at the company such as weekly user feedback sessions, running Discovery cycles, and monthly releases.  ➌ Established product and feature roadmaps with product management and engineering teams.  ➍ Demo’ed product capabilities to prospective customers during sales process ### Designer | The Innovation Group @ Wells Fargo Jan 2015 – Jan 2019 | San Francisco Bay Area ➊ Original and instrumental member of the Innovation Group’s Digital Product Design team, a team which has grown from three to over twenty product managers and designers since 2015, acting as an onboarding guide to new team members, subject matter expert, and ambassador of the team ➋ Led design ideation and production of many successful internal, external, and B2B projects that required expertise in: UX/UI, graphic design, web design, Wordpress, illustration, video production, and general consultation. ➌ Guided project direction and strategy specific to millennial engagement, user-centered design, new revenue opportunities, and visual design for various lines of business ➍ Responsible for leading client-facing kickoff, brainstorming, and feedback sessions, resulting in over two hundred successful project deliveries ### Visual Designer @ Assembly Jan 2015 – Jan 2015 | San Francisco Bay Area ➊ Worked one-on-one with the CEO to build a prototype website, mock-up mobile app interface, and marketing collateral for the purpose of gaining traction in a new market ➋ Utilized modern, minimalist design paradigms championed by Steve Jobs and Garr Reynolds to create a sleek branded image across multiple digital visual media ➌ Using the designs which I created, Assembly was able to secure initial venture funding and partnerships ### Project Manager @ Defense Labs Jan 2015 – Jan 2015 | San Francisco Bay Area ➊ Coordinating and facilitating communication, meetings, and project progress between team members as well as ensuring that all team members are provided with the materials and equipment that they need to move forward ➋ Using 3D modeling programs to build functional prototypes. Operating 3D printer to print designs built by professional modelers as well as my own designs ➌ Organizing and implementing professional digital film shoots including equipment research and rentals, strategic shot direction, producing storyboards and shot lists, cinematography, script writing, hiring freelancers, staging and striking set, camera operation, file management, and video editing ### Creative Media Specialist @ Connected Patents Jan 2014 – Jan 2015 | San Francisco Bay Area ➊ Creating all cohesive visual branding across internal and external business documents with continual updates based on current company needs. Built easily-accessible document templates for coworkers to be able to quickly input information when I am unavailable ➋ Created patent illustrations and diagrams for client's use in securing U.S. patent approval ➌ Responsible for day-to-day, in-office operations for the Bay-Area start-up including executive administration and general office upkeep. This includes but is not limited to project management, market research, maintaining client relations, managing company funds, hiring freelancers, and maintaining company schedule ➍ Attended business development and strategy meetings to better understand best practices in technology startup management, venture funding, and securing exits ### Visual Designer @ Saints Tactical, LLC. Jan 2013 – Jan 2015 | Houston, Texas Area ➊ Continually produce and advise the company's advertising and marketing strategies for their own personal branding as well as their library of consumer products ➋ Attend product strategy meetings to reevaluate and strengthen advertising scenarios and methods ➌ Hired to rebrand Saints Tactical's webpage, including: production of product and promotional advertisements, logo redesign, production of Facebook banner image, and updating and user experience redesign on company webpage ### Graphic Production Artist @ Laura Lawson D.D.S. Jan 2014 – Jan 2014 - Designed a large window graphic that matches client’s existing storefront decoration. - Collaborated with client in frequent face-to-face meetings both to gather feedback as well as to ensure that the project is completed with speed and accuracy. ### Content Coordinator @ Restore Old Havana Jan 2014 – Jan 2014 | Havana, Cuba and Elon, North Carolina During on-site content gathering in Havana, my responsibilities included: - Digital photography and video, including time-lapse and urban exploration photography - Audio capture - Video interviews, including searching for, securing, and conducting interviews - Generally assisting other team members in their individual roles - Language translation During content production in North Carolina, my responsibilities included: - Illustrative graphic design - Digital photo editing - Written content production To see the completed project, visit http://restoreoldhavana.org/ ### Media Production (Video, Graphic Design) @ Clean Energy Durham Jan 2013 – Jan 2013 ### Designer, Painter @ Sprite Films Jan 2013 – Jan 2013 | Elon Was hired by a local film crew to create the centerpiece of Elon University's entry into the Sprite Films contest. Our entry was the winner of the Audience Choice and the Judge's Choice awards, and was shown in movie theaters nationwide during August-October 2013. Link to view commercial: http://www.sprite.com/films/ ### Mural Painter @ Cross Fit Training Valley Jan 2012 – Jan 2012 ### Creative Executive @ Live Oak Communications Jan 2011 – Jan 2011 ## Education ### Master's Degree in Interactive Media Elon University ### Bachelor of Arts (B.A.) in Strategic Communications Elon University ## Contact & Social - LinkedIn: https://linkedin.com/in/aaron-petrik-design - Portfolio: http://www.aaronpetrik.com --- Source: https://flows.cv/aaronpetrik JSON Resume: https://flows.cv/aaronpetrik/resume.json Last updated: 2026-04-13