Consulting relationships with:

• EagleRail, disruptive container logistics automation

• a major Global agency

• sole proprietors

Forging new relationships and rekindling previous connections. Training and gaining new business-level perspectives.

DELTA AIR LINES: Built and scaled Delta's 'Uplift' sales incentive program generating ($100s of millions) annual revenue, growing creative scope and budget over 9-year tenure while managing 8-22 creative professionals.

– Directed comprehensive creative strategy for Delta's gamified employee portal, encompassing interactive training, email campaigns, multi-page, experiential events, and 120-page portal redesign across all touchpoints.

– Maintained strategic client partnership through frequent cross-country travel that elevated ‘Uplift’ as a top executive priority outside operations.

LEADERSHIP: Co-managed creative team of 30 employees and mentored 12 direct reports through professional development and ongoing reviews. Maintained team productivity during multiple organizational restructures.

FEDEX: Orchestrated major section redesigns within FedEx.com including Small Business Center and led complete user experience (UX) architecture consolidation of Trade Network and Supply Chain websites.

– Designed complex product/service guides using new brand design language with integrated email and social campaigns.

NRG ENERGY: Spearheaded digital and direct mail omnichannel campaigns that transformed NRG Energy's customer acquisition, differentiating them from 12+ competitors.

GREEN MOUNTAIN ENERGY: Led creative development for Green Mountain Energy's 6-month brand repositioning, collaborating with strategy team through consumer interviews and stakeholder workshops.

– Directed cross-functional team of 8 creatives and a remote team, delivering fully-adopted brand character now integrated across all website and video advertising.

Key Clients: Delta Air Lines, FedEx, NRG Energy, Green Mountain Energy, AT&T, Citi Bank, Blue Shield of CA.

Managed and mentored 6 direct reports through bi-annual reviews, merit cycles, and ongoing development

SUPERCELL: Orchestrated 80,000+ mobile ads, social ads, landing pages, and integrated performance marketing campaigns across 14 languages maintaining Clash of Clans as #1 global gaming app.

RSM INTERNATIONAL: Creative direction for targeted B2B acquisition campaign with integrated LinkedIn ads and landing pages generating 160+ qualified enterprise sales leads (IT decision-makers).

– Developed persuasive communication strategy for RSM International through marketing audits of 100+ content pieces.

ALLIANCE DATA SYSTEMS: Won company-wide philanthropic challenge to spend $20 million using 'data for good' with experiential water conservation installation.

Key Clients: Supercell, Delta Air Lines, RSM International, Alliance Data Systems, Chevron, CiT Bank, Flexera. New business: Google Play, Michael Hill Jewelry, Mikimoto.

Created integrated omnichannel campaigns combining email, direct mail, and digital channels under tight deadlines for diverse client portfolio.

AMERICAN EXPRESS: Launched the first travel app integration for American Express with TripCase and the corresponding corporate travel email campaign.

– Art direction for Membership Rewards holiday campaign achieving 48% open rate and 5% CTR—highest rates for MR emails.

DELL: Designed global responsive email template systems for Dell with dynamic product population and mobile optimization.

– Assisted senior leadership with presentation design for high-stakes Dell CRM/Data/Acquisition pitch—key factor in winning full business.

SONY PLAY STATION: Contributed to major Sony PlayStation Little Big Planet pitch including omnichannel CPG co-brand partnerships

– Managed and mentored 3 direct reports through performance reviews and development cycles.

Key Clients: Dell, American Express, Delta Air Lines, Gallo Family Vineyards, AT&T, ToysRUs, Central Garden & Pet, TXUE Energy.