# Aaron Schneider > Creative Director | Art Director | Digital + Print + Experiential | Experience Architect Location: San Rafael, California, United States Profile: https://flows.cv/aaronschneider What I bring to your table is knowledge from immersing in the business challenges and design language of 80+ brands across 15 industries—and the awareness that it's only a starting point. Creative Director with 10+ years of proven success in creative direction and strategic brand development across omnichannel campaigns spanning digital marketing, direct marketing/print, web design, and experiential channels. I bridge marketing strategy and creative execution by combining persuasive communication and storytelling with hands-on art direction. Depth of experience in cross-functional team leadership, managing creative professionals while delivering measurable results. —— Creative Leadership: Award-winning Creative Direction | Creative Strategy | Art Direction | Mentorship | Presenting | Client Relationship Management | Remote Collaboration Strategic Marketing: Brand Development | Omnichannel Campaigns | Advertising | Direct Marketing | Digital Marketing | B2C/B2B Marketing Web Design | User Experience (UX) | Email Marketing | Direct Mail | Multi-page & Catalog | Experiential & Environmental design | Adobe Creative Suite | Figma | Project Management Systems | Generative AI ## Work Experience ### Creative Director @ Aaron Schneider Jan 2024 – Present | San Francisco Bay Area Consulting relationships with: - EagleRail, disruptive container logistics automation - a major Global agency - sole proprietors Forging new relationships and rekindling previous connections. Training and gaining new business-level perspectives. ### Creative Director (Publicis Groupe) @ Hawkeye Jan 2020 – Jan 2024 | San Francisco, California, United States DELTA AIR LINES: Built and scaled Delta's 'Uplift' sales incentive program generating ($100s of millions) annual revenue, growing creative scope and budget over 9-year tenure while managing 8-22 creative professionals. – Directed comprehensive creative strategy for Delta's gamified employee portal, encompassing interactive training, email campaigns, multi-page, experiential events, and 120-page portal redesign across all touchpoints. – Maintained strategic client partnership through frequent cross-country travel that elevated ‘Uplift’ as a top executive priority outside operations. LEADERSHIP: Co-managed creative team of 30 employees and mentored 12 direct reports through professional development and ongoing reviews. Maintained team productivity during multiple organizational restructures. FEDEX: Orchestrated major section redesigns within FedEx.com including Small Business Center and led complete user experience (UX) architecture consolidation of Trade Network and Supply Chain websites. – Designed complex product/service guides using new brand design language with integrated email and social campaigns. NRG ENERGY: Spearheaded digital and direct mail omnichannel campaigns that transformed NRG Energy's customer acquisition, differentiating them from 12+ competitors. GREEN MOUNTAIN ENERGY: Led creative development for Green Mountain Energy's 6-month brand repositioning, collaborating with strategy team through consumer interviews and stakeholder workshops. – Directed cross-functional team of 8 creatives and a remote team, delivering fully-adopted brand character now integrated across all website and video advertising. Key Clients: Delta Air Lines, FedEx, NRG Energy, Green Mountain Energy, AT&T, Citi Bank, Blue Shield of CA. ### Creative Director @ Epsilon Jan 2015 – Jan 2020 | San Francisco, California, United States Managed and mentored 6 direct reports through bi-annual reviews, merit cycles, and ongoing development SUPERCELL: Orchestrated 80,000+ mobile ads, social ads, landing pages, and integrated performance marketing campaigns across 14 languages maintaining Clash of Clans as #1 global gaming app. RSM INTERNATIONAL: Creative direction for targeted B2B acquisition campaign with integrated LinkedIn ads and landing pages generating 160+ qualified enterprise sales leads (IT decision-makers). – Developed persuasive communication strategy for RSM International through marketing audits of 100+ content pieces. ALLIANCE DATA SYSTEMS: Won company-wide philanthropic challenge to spend $20 million using 'data for good' with experiential water conservation installation. Key Clients: Supercell, Delta Air Lines, RSM International, Alliance Data Systems, Chevron, CiT Bank, Flexera. New business: Google Play, Michael Hill Jewelry, Mikimoto. ### Associate Creative Director @ Epsilon Jan 2014 – Jan 2014 | San Francisco, California, United States ### Associate Creative Director @ Ryan Partnership Jan 2012 – Jan 2014 | San Francisco, California, United States Created integrated omnichannel campaigns combining email, direct mail, and digital channels under tight deadlines for diverse client portfolio. AMERICAN EXPRESS: Launched the first travel app integration for American Express with TripCase and the corresponding corporate travel email campaign. – Art direction for Membership Rewards holiday campaign achieving 48% open rate and 5% CTR—highest rates for MR emails. DELL: Designed global responsive email template systems for Dell with dynamic product population and mobile optimization. – Assisted senior leadership with presentation design for high-stakes Dell CRM/Data/Acquisition pitch—key factor in winning full business. SONY PLAY STATION: Contributed to major Sony PlayStation Little Big Planet pitch including omnichannel CPG co-brand partnerships – Managed and mentored 3 direct reports through performance reviews and development cycles. Key Clients: Dell, American Express, Delta Air Lines, Gallo Family Vineyards, AT&T, ToysRUs, Central Garden & Pet, TXUE Energy. ### Associate Creative Director @ SolutionSet Jan 2009 – Jan 2012 | San Francisco, California, United States Clients: adidas, Safeway, RadioShack, American Express, Google, RSA Conference. New business: Sony make.believe, Sony PlayStation. ### Senior Art Director @ Haggin Marketing, Inc. Jan 2006 – Jan 2009 | Mill Valley, California, United States Clients: Cintas, SunglassHut, USAA, Bare Necessities, Breakthrough in Beauty, LL Bean, Sears, Fingerhut, Cord Blood Registry. ### Art Director and Print Producer @ Project, Inc. Jan 2003 – Jan 2006 | New York, NY An integral part of a boutique startup agency with clients primarily in the NY fashion and beauty industry. Luxury. Art direction. Advertising. Brand identity. Packaging. Environmental and experiential design. Print production. Select Clients: L’Oréal Paris Haircolor, Nike, COTY (Stetson, Shania Twain, Jewel, The Healing Garden Skin Organics), C. Ronson, Sephora, Michael Kors, Alessandro Dell’Acqua, Tuleh, Sara Lee Intimates, ZYR Vodka, Orchestra of St. Luke’s. ### Graphic Designer @ Lloyd&Co. Jan 2003 – Jan 2003 | New York, New York, United States ### Graphic Designer and Product Photographer @ Jay Strongwater LLC Jan 2002 – Jan 2002 | New York, NY ### Photo Retoucher and Graphic Designer @ Annie Liebovitz Studio Inc Jan 2002 – Jan 2002 | New York, NY Composite retouching of celebrity photographs for Vanity Fair and Vogue. Gallery outline for "Annie Leibovitz: Women" at The Women’s Museum, Dallas. ## Education ### Bachelor of Fine Arts in Graphic Design Rhode Island School of Design ### Summer Studies in Fine Art Milwaukee Institute of Art & Design ## Contact & Social - LinkedIn: https://linkedin.com/in/aamschneider - Website: https://www.amscreative.net/ --- Source: https://flows.cv/aaronschneider JSON Resume: https://flows.cv/aaronschneider/resume.json Last updated: 2026-04-08