# Aarti Shriniwar > Lead Product Designer Location: San Mateo, California, United States Profile: https://flows.cv/aarti - UX professional with 10+ years of experience in designing consumer and enterprise applications that are simple, easy to use, and intuitive. - Involved in all stages of the product development process, including collaborative work with product management, designers, UX researchers, engineering, and other cross-functional teams to design and implement the best solutions that meet both business goals and user needs. Expertise - Consumer & Enterprise Domain - Product Design & Development - Data-Driven Design - Design Systems - Design Research & Validation - Agile Development ## Work Experience ### Product Designer @ Self-Employed Jan 2023 – Present I collaborate with early-stage innovators and startups to bring their ideas to life through thoughtful design solutions for web and mobile apps. My focus is on creating intuitive, scalable, data-driven, and user-friendly experiences that meet business goals while adapting to the evolving needs of the market. ### Lead Product Designer @ WD, a Western Digital company Jan 2021 – Jan 2023 | Milpitas, California, United States - Lead design direction, strategy, and vision for various desktop and mobile apps (native & web) used by millions of Western Digital customers across the world. - Work closely with product management to refine and incorporate product requirements on various projects. - Produce design concepts, wireframes, mockups, and prototypes for user testing and present designs to stakeholders. - Work closely with developers to ensure accurate implementation and quick response to issues. ### Senior UX Designer @ WD, a Western Digital company Jan 2016 – Jan 2021 | Milpitas, California, United States ### UX Designer @ WD, a Western Digital company Jan 2015 – Jan 2016 | Milpitas, California, United States ### UX Designer (Consultant) @ WD, a Western Digital company Jan 2014 – Jan 2015 | Milpitas, California, United States ### User Experience Designer @ Wells Fargo Jan 2013 – Jan 2013 • Create user-friendly designs for web and mobile applications related to Online Sales and Marketing Platform. • Collaborate closely with product managers to develop innovative and easy to use designs that meet business goals and user needs. • Create high-fidelity prototype using iRise for usability studies. • Create UI specification document for use by engineering team. • Collaborate with cross-functional team and ensure the product is built to expectations. ### User Experience Designer @ LexisNexis Jan 2011 – Jan 2013 ### Interaction Designer Consultant @ Wells Fargo Jan 2010 – Jan 2011 ### Interaction Designer @ GottaPark Jan 2009 – Jan 2010 Designed a parking application for iPhone and created an interactive prototype. The design process involved user research to understand target users and business goals, identifying requirements, creating task flow diagrams, defining user personas and user scenarios, creating wireframes/storyboard (Visio) and an interactive prototype (HTML, CSS, and Photoshop), as well as validating the design with the target users and providing recommendations for improvements. ### Interaction Design Intern @ Oracle Corporation Jan 2008 – Jan 2008 • Provided an improved design for Oracle’s Simplayer tool by understanding target users needs, business requirements, task flows, and functions and limitations of the tool. Delivered wireframe and storyboard based on fusion guidelines, usability principles, and best design practices. • Did heuristic evaluation of CRM Oracle widgets by understanding functions and limitations of the widgets. Provided recommendations for issues and wire frames of improved design for the widgets. ## Education ### Masters in Human Factors Engineering San José State University ### B.E in Information Technology Amravati University ## Contact & Social - LinkedIn: https://linkedin.com/in/shriniwar - Website: http://www.aartishriniwar.com --- Source: https://flows.cv/aarti JSON Resume: https://flows.cv/aarti/resume.json Last updated: 2026-02-23