I shape and amplify Helium's brand as the leader in decentralized wireless connectivity. My role centers on developing content strategies, positioning our proof-of-utility narrative, global events, and collaborating on media and speaking opportunities that highlight Helium's innovation and community impact. By aligning messaging across platforms and guiding strategic PR efforts with media and influencers, I work to elevate Helium's voice and strengthen its position as the largest decentralized wireless network.

Developed and executed PR campaigns, got Cover featured in Tech Crunch, Forbes, The Business Journal, NYCFintechWomen, Around The Coin, Coindesk, CoinTelegraph, and other Web3 news channels for their most recent product launch on the blockchain.

Handled $1M+ marketing budget and ran ad campaigns on Apple Store, Play Store, Facebook & Google UAC. Increase click-to-quote conversion by introducing testimonial videos, decreasing CPA by 65%.

Lead Youtube Affiliate program and worked with top Fintech creators like The Ramsey Show by Dave Ramsey (2.43M subscribers) Naam Wynn (175K subscribers), Scotty Kilmer (5.07M subscribers), Charlie Chang (694K subscribers).

Generated over 150K installs over a period of 6 months through influencer marketing on platforms such as Youtube, TikTok, and Instagram.

Conducted in-house lifestyle photo shoots and TV commercials that aired over many national channels and streaming platforms including Hulu, HBO, and CNN.