# Aarti Utwani > Harvard Published | PR & Comms Location: San Francisco, California, United States Profile: https://flows.cv/aartiutwani Marketing & Communications Leader | Fintech Strategist | Building Communities | Storytelling that Drives Impact ## Work Experience ### Senior Communications Manager @ Helium Jan 2023 – Jan 2026 I shape and amplify Helium's brand as the leader in decentralized wireless connectivity. My role centers on developing content strategies, positioning our proof-of-utility narrative, global events, and collaborating on media and speaking opportunities that highlight Helium's innovation and community impact. By aligning messaging across platforms and guiding strategic PR efforts with media and influencers, I work to elevate Helium's voice and strengthen its position as the largest decentralized wireless network. ### Marketing Communications Manager @ Re.xyz Jan 2022 – Jan 2023 | San Francisco Bay Area ### Founder and Designer @ Moonar.co Jan 2020 – Jan 2022 | San Francisco Bay Area ### Public Relations Manager @ Cover Jan 2022 – Jan 2022 | San Francisco Developed and executed PR campaigns, got Cover featured in Tech Crunch, Forbes, The Business Journal, NYCFintechWomen, Around The Coin, Coindesk, CoinTelegraph, and other Web3 news channels for their most recent product launch on the blockchain. ### Growth Marketing Manager @ Cover Jan 2021 – Jan 2022 | San Francisco Handled $1M+ marketing budget and ran ad campaigns on Apple Store, Play Store, Facebook & Google UAC. Increase click-to-quote conversion by introducing testimonial videos, decreasing CPA by 65%. Lead Youtube Affiliate program and worked with top Fintech creators like The Ramsey Show by Dave Ramsey (2.43M subscribers) Naam Wynn (175K subscribers), Scotty Kilmer (5.07M subscribers), Charlie Chang (694K subscribers). Generated over 150K installs over a period of 6 months through influencer marketing on platforms such as Youtube, TikTok, and Instagram. Conducted in-house lifestyle photo shoots and TV commercials that aired over many national channels and streaming platforms including Hulu, HBO, and CNN. ### Sr. Social Media Manager @ Everscale Media LLC Jan 2019 – Jan 2020 Handled over 35+ B2C accounts across various verticals, some of my clients include Califia farms, Birchbox, Paypal, Nike, Shake Shack, GoPure, Taali, Texas Canvas Wares, Securitize. Created digital assets for all major social media platforms from daily social media posts to video ads, and growth strategies from product launches to holiday campaigns. Designed narratives and coordinated over 100 lifestyle & product photoshoots in-house. Held 1-on-1s, skip levels with the team, and direct customer communications to loop in feedback ### Product Designer & Marketing @ Treehut.co Jan 2018 – Jan 2019 | San Francisco Bay Area Conducted research on current jewerly and accessory designs and analyzed fashion trends to anticipate designs that will appeal to the current set of Tree Hut customers and expand our customer base. Apply the principles of fashion design to develop product lines and themes which fit cohesively with existing products. Develop product sourcing relationships and negotiate with vendors in Hong Kong, by visiting manufacturers and trade shows. Oversee the sample and final production of the design in order to make necessary design changes and ensure the end product meets design specs. Collaborate with manufacturing, customer service and creative/marketing teams to understand customers' needs, update current fashion designs, and generate new design concepts. Make recommendations for new product pricing and present to the CEO on merchandising for new design ideas in the form of concept boards, product visualizations, product design briefs, and merchandising. ### Growth Product Manager @ Videopeel Jan 2017 – Jan 2017 Maintain a constant awareness of the latest product and design trends and related categories around the world. Decide on the products and designs on which Product Peel, Inc. will concentrate each week, and then form content partnerships with the appropriate channels to promote these products. Catalog and make available to the Product Peel database all the products and brands, so that customers can discover and share their experiences with all the products in these categories. Through clients, retail, and media partnerships, the network grew to include 1000s of consumers and products. ### Fashion Stylist @ Asha Market Jan 2016 – Jan 2017 | United States ### Resident Assistant @ Academy of Art University Jan 2017 – Jan 2017 | San Francisco Bay Area ### Intern @ Ali Levine Design Jan 2016 – Jan 2016 | Los Angeles ### Fashion Stylist Intern @ MEZI Jan 2015 – Jan 2016 | Virtual Shopping Assistant ### Senior Fashion Designer @ Pioneer Calicos - India Jan 2013 – Jan 2013 | India ## Education ### Master's degree in Marketing & Innovation Academy of Art University Jan 2015 – Jan 2017 ### Diploma in Fashion Design Society for the Higher Education of Women in India Sophia Shree B.K. Somani Memorial Polytechnic Bhulabhai Desai Road Mumbai 400 026 Jan 2012 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/aarti-utwani --- Source: https://flows.cv/aartiutwani JSON Resume: https://flows.cv/aartiutwani/resume.json Last updated: 2026-03-25