Increased scalability and response speeds by 3x by decoupling ML model integration endpoint and adding asynchronicity to service calls in back end

Created new data-driven front end experience and leveraged MFE/BFF architecture to make assisting services along with unit, functional, and e2e testing, currently going through Adobe Target A/B testing

Consolidated and converted workflows and process builders

Tested and performed upgrades/changes to accommodate for new API, increase security, disable unnecessary modules, etc.

Created triggers, trigger handlers, and tests within the EDA framework.