# Aashima Goel

> Product & Experience Design Leader

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/aashima

Senior Design Professional with 12+ years of experience creating compelling brand experiences across multiple media formats and digital platforms. Cross – discipline knowledge of information architecture, design strategy, visual design, interaction design and user research for Software, SaaS, Cloud, Enterprise, Web and Mobile applications. Enthusiastic collaborator in the development process with rapid iteration and Lean/Agile UX methodologies.
Hands on experience in creating journey maps, user flows, wireframes, mockups, prototypes, visual design and conducting user research. Highly competent leader and builder of teams utilizing UX designers, Visual designers, UX researchers, Developers, Contractors, Vendors and Offshore resources. Excel in partnering with Product, Engineering, Marketing, Solutions, Executives and Stakeholders.


Specialties: 
o	Experience Strategy
o	Design Thinking
o	User Centered Design
o	Cross Platform Experience
o	Team Management
o	User Experience Design
o      Information Architecture
o	User Research &Usability Testing
o	Responsive Design
o	Web Standards & Accessibility

## Work Experience
### Principal Product Designer @ ServiceNow
Jan 2021 – Present | California, United States

### Sr. Manager - Digital Experience @ ServiceNow
Jan 2017 – Jan 2021 | Santa Clara, CA
Executing on strategies that translate user needs and business goals into intuitive, memorable experiences for thousands of ServiceNow employees.

### President @ ScriptStory
Jan 2018 – Present | San Francisco Bay Area
Delivering business breakthroughs by creating digital products and platforms with a focus on AI/ML services, cloud enablement, planning and forecasting solutions, and custom software development—strategically aligned to achieve client objectives.

### Principal/Director, Experience Design @ ClearStory Data
Jan 2015 – Jan 2017 | Menlo Park, CA
ClearStory Data is a SaaS product that provides solutions enabling business users to discover, analyze and consume data at scale from different data sources.
Responsible for cross-platform UX design leadership, focusing on overall customer journey – from initial introduction and onboarding to data ingest, data blending, building stories and storyboards. Challenged with establishing a clear UX design vision and empowering multi-discipline team of designers to craft intuitive, end- to-end user experience across all platforms.

### Senior User Experience Designer @ Kaiser Permanente
Jan 2014 – Jan 2015 | Oakland, California
Designed user interfaces that facilitated effective use of patient portal Web application. Planned and executed usability testing on all applications across platforms and communicated results to project teams. Created low to high fidelity mockups that communicated functionality. Participated in strategic design and business decisions. Promoted user-centered design at all levels of the organization.

### Senior User Experience Designer @ EMC
Jan 2012 – Jan 2014 | Pleasanton, CA
Managed the creative process for EMC’s support applications. Responsible for cross platform user experience, and consumer engagement for support tools, web, SaaS, and mobile applications.

### Lead UX Designer @ Cisco Systems
Jan 2008 – Jan 2012 | San Jose, CA
Responsible for identifying user interface requirements and help define project approach and user experience strategy. Drive user centered design process to develop usable, useful and visually compelling support tools consistent with Cisco’s brand. Led the information architecture, user interface and usability efforts for multiple short-and long term web application, software, and SaaS projects.

### Sr. User Interface Designer @ Actuate Corporation
Jan 2005 – Jan 2008
Responsible for planning and conducting formal and informal usability tests and other user research on Web sites and applications. Analyzed test data and provided strategies to improve user interface and experience. Developed low- high fidelity prototypes, mockups, and user interface specifications.

### Interactive UI designer @ Path-Wise Corporation
Jan 2005 – Jan 2005

### Web UI Designer @ WageWorks, Inc
Jan 2004 – Jan 2005 | San Mateo


## Education
### Master of Science - MS in Human Computer Interaction
UC Irvine Donald Bren School of Information and Computer Sciences

### BFA in Graphic Design
San José State University

### PG Diploma in Computer application
National Institute of Technology Dehradun


## Contact & Social
- LinkedIn: https://linkedin.com/in/goelaashima
- Portfolio: http://www.aashimagoel.com
- Portfolio: http://www.whereincity.com
- Portfolio: http://www.eyaadein.com

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Source: https://flows.cv/aashima
JSON Resume: https://flows.cv/aashima/resume.json
Last updated: 2026-04-13