# Aastha Saraf > Product Engineer @ Meta | Specialist in High-Stakes Mobile & Spatial Experiences | Ex-Amazon | Transforming complex engineering into seamless user products. Location: San Francisco, California, United States Profile: https://flows.cv/aasthasaraf I am a 7+ YOE Product Engineer who thrives at the intersection of complex client-side architecture and high-stakes user outcomes. Rather than just shipping features, I focus on identifying technical levers that drive core business growth. As the DRI for Facebook and Messenger Channels at Meta, I didn't just write Kotlin; I owned the end-to-end product lifecycle that delivered a 30x increase in story sharing and a 4x rise in creator-to-fan engagement. I bridge the gap between design vision and technical execution, having partnered directly with PMs and Designers to define the 0-to-1 roadmap for new social paradigms. My Philosophy as a Product Engineer: - The User is the Metric: Whether it’s reducing customer service load by 2x at Audible or boosting engagement by 5% at Amazon Music, my goal is to solve friction through code. - Architectural Ownership: I specialize in building robust, scalable systems for emerging platforms, including leading the client-side development (80% of feature work) for the Meta Quest VR productivity suite. - Performance is a Feature: I’ve engineered code libraries that accelerated design-to-production speed by 2x and optimized front-end elements to achieve a 35x improvement in loading performance. I am most effective in high-velocity environments where I can own a product area, mentor engineering talent, and translate ambiguous user needs into world-class mobile and spatial experiences. Technical Stack:Product: Roadmap Definition, A/B Testing, UX Optimization, Growth Engineering. Engineering: Kotlin, Java, Jetpack Compose, Android SDK, Unity 3D, C#, VR/AR ## Work Experience ### Software Engineer @ Meta Jan 2023 – Present | Burlingame, California, United States ​Product Ownership & Strategy (FB/Messenger Channels): Serve as the Directly Responsible Individual (DRI) for the Channels Android ecosystem. Partnered with cross-functional leadership (PM, Design, Data Science) to define the product roadmap, identifying key virality levers that led to a 30x increase in cross-app sharing. ​0→1 Product Launch (Reality Labs): Led the end-to-end client-side architecture and launch of the Meta Quest VR Calendar. Transitioned the project from conceptual prototype to production-ready utility using Jetpack Compose and GraphQL, ensuring deep integration with Google and Outlook ecosystems. ​Growth & Engagement Engineering: Architected and deployed high-scale sharing services using Kotlin and Litho. These technical refactors directly contributed to a 4x rise in creator-to-fan engagement by reducing friction in the user journey. ​Technical Leadership & Mentorship: Drive engineering excellence by establishing best practices for Android and VR development. Mentor junior and mid-level engineers through complex code reviews and architectural design sessions, improving team velocity and code maintainability. ​Cross-Functional Fluency: Act as the primary technical voice in product spec reviews, ensuring technical feasibility while advocating for user-centric design patterns and performance-first mobile architecture. ### Software Engineer @ Amazon Music Jan 2021 – Jan 2023 | San Francisco Bay Area • Implemented experiments and data models to increase customer engagement by 5% using Java, Kotlin, and Android’s UI Toolkit • Engineered innovative features that boosted customer acquisition by 4% using Java and JavaScript. • Automated the testing process and reduced the number of bugs by 20% by implementing a CI pipeline ### Software Engineer @ Audible Jan 2021 – Jan 2021 | Newark, New Jersey, United States • Engineered a new Java, JSP cancel flow for mobile and web users, reducing customer service load by 2x. • Enhanced the checkout experience to reduce cart abandonment and boost customer loyalty, increased repeat purchases by 2% • Reduced ticket count by 50% by implementing feature gating to prevent implementation leakage ### Graduate Research Assistant @ University of Illinois at Chicago College of Engineering - Electronic Visualization laboratory Jan 2020 – Jan 2021 | United States - Assisting Gait Therapists to promote Locomotor Recovery for patients post-stroke by simulating a Virtual Reality environment on a treadmill. - Using Unity to develop a virtual environment of Chicago Riverwalk with auto-generated obstacles of various difficulty levels. - Creating an application using Node.js backend and React JS frontend to facilitate control over the virtual environment setup. ### Software Engineer 2 @ Amdocs Jan 2018 – Jan 2019 | Pune Area, India • Developed a code library that converts design wireframes into website elements using HTML, and JavaScript speeding the conversion rate by 2x • Enhanced the scalability of front-end elements by optimizing them for loading speed and performance resulting in 35x decrease in loading speed. • Reduced manual testing efforts by 75% by developing and deploying a REST API automation framework using Java’s Rest-Assured and TestNG ### Software Engineer @ Amdocs Jan 2017 – Jan 2018 | Pune, Maharashtra, India • Automated functional testing modules using Selenium and Web Drivers that reduced testing efforts by 20x • Mentored interns on projects spanning across automation framework, analyzing user data and generating statistical reports • Developed Shell scripts to automate simple tasks for Linux environments involved in testing database applications in Oracle and SQL ## Education ### Master of Science - MS in Computer Science University of Illinois Chicago ## Contact & Social - LinkedIn: https://linkedin.com/in/aasthasaraf - Website: https://asaraf1995.github.io --- Source: https://flows.cv/aasthasaraf JSON Resume: https://flows.cv/aasthasaraf/resume.json Last updated: 2026-03-22