# Abby Barnhart > Senior Product Designer @ Ascension Location: Greater St. Louis, United States Profile: https://flows.cv/abbybarnhart I started my journey as a sales/marketing professional because of my strong desire to help others achieve their goals and solve their problems. During my time in business development, I developed a strong sense of empathy for others through hearing their pain points and seeing the world from their perspective. While the ultimate goal for any business was to convert leads into deals, I realized the importance of meeting individuals where they are in their lives. I was able to create emotional connections with my prospects to elevate the conversation and help create solutions that would ultimately make their lives easier. Why the transition to user experience? I have always enjoyed engaging both the creative and analytical parts of my brain. For a long time, I didn’t know how to combine the two into a career. Finding UX Design was the perfect mix of the two for me and it has only has enhanced my desire to help people. I intend to leverage my prior experience as a sales/marketing professional to bring a level of empathy and attention to detail that’s critical to making intuitive user experiences. As Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." So here I am, trying to change the world, as a UX Designer. UX/UI Tools: Sketch | Figma | Invision | Marvel | Agile/Lean UX | HTML & CSS | JavaScript | Qualitative & Quantitative Research | Interviews | Usability Testing | Site Mapping | User Research | Wire framing | Prototyping | Sketching | Keynote Soft Skills: Problem Solver | Story Teller | Communicates Well | Hard-Worker | Team Player | Creative | Adventurous | Works Well In Changing Environments & Under Pressure | Customer Service ## Work Experience ### Senior Product Designer @ Ascension Jan 2022 – Present ### Product Designer @ Ascension Jan 2021 – Jan 2022 ### UX Design Intern @ Ascension Jan 2021 – Jan 2021 ### UX Designer @ Robert Half Jan 2021 – Jan 2021 • Sole UX Designer responsible for designing a web-based sales-facing CRM platform to help users monitor prospects, leads, and sales activity to improve the user experience and increase user engagement to allow users to spend more time with customers, leading to more deals closed and a stronger customer base • Collaborated with stakeholders, creative team, and developers to help define platform requirements and road map • Responsible for research, information architecture, interaction and visual design, data visualization, wireframing, and prototyping • Platform launched in May 2021 ### User Experience Design Fellow @ General Assembly Jan 2020 – Jan 2021 Performed extensive user research, contextual inquiry, heuristic analysis, prototyping, visual design, and wireframing to create user-friendly responsive websites/mobile apps and tools for five student projects as part of a 12-week, 500-hour immersive user experience education program. • iQ3Connect - worked with a client partner to redesign their Virtual Reality Collaboration dashboard with a focus on user interviews, contextual inquiries, competitor analysis, research synthesis, visual design, interaction design, and prototyping. • Spotify - Incorporated music video feature concentrating on interface design, implementing design systems, and usability testing • Fields Foods - Integrated e-commerce into an existing retail website, focusing on information architecture • Gas Station Location Mobile App - created Refuel, a gas station location mobile app, focusing on user research, interaction design, developing mid-fi wireframes, and usability testing ### UX Designer @ IQ3Connect Inc. Jan 2020 – Jan 2020 • Led the redesign of the VR client dashboard to increase overall usability, decrease support inquiries, and expand to non-engineer users. •Created a new information architecture schema, sketches, user flows, wireframes, and a high fidelity prototype that increased user satisfaction by 90% and usability of the platform by 100% (as noted through user testing by new and advanced users). • Spearheaded the design process to set the product direction and managed a team of three designers. • Designed new features to increase usability and overhauled the visual design based on user research efforts. ### Copywriter @ Nadine and Mina Jan 2020 – Jan 2020 • Collaborated with the owner to focus on website and email copy acquiring 3+ new clients. • Designed and managed the company's website and increased traffic by 20%. • Utilize research and evidence-based practices to develop content for social media channels such as Instagram, Pinterest, and Facebook as well as create a company blog. • Enhance reach by implementing targeted social media strategies and specific campaigns. • Optimize social media strategies by tracking customer engagement and feedback. • Communicate messages in line with mass marketing strategies by designing voice, aesthetic, and theme to social media marketing. ### Copywriter @ Capacity Jan 2020 – Jan 2020 • Wrote, edited, and launched email marketing campaigns that resulted in a 50% increase in open rate and a 15% increase in reply rate. • Developed the creative voice for Capacity through email marketing resulting in a $100,000 increase in revenue. • Tested campaigns through A/B testing and used analytics to refine existing programs and improve overall effectiveness/ROI. • Prepared and presented copy ideas to applicable stakeholders and created and edited content until it was approved by the appropriate parties. • Reviewed relevant email metrics on a daily, weekly, and monthly basis to identify quick win performance enhancements. • Tested, optimized, and segmented through A/B test campaigns and used analytics to make fact-based decisions, refine existing programs and improve overall effectiveness/ROI. ### Business Development Representative @ Capacity Jan 2019 – Jan 2020 • Generated Sales Accepted Leads (SALs) for Territory Managers and Account Executives via outbound targets resulting in $100,000 in closed-won revenue. • Proactively engaged with target accounts via phone, email, and LinkedIn exceeding quota for 6 consecutive months. • Collaborated with sales and marketing team members to develop and improve call, email, and content strategies to stay ahead in a fast-paced start-up environment. • Created prospect specific content that aided in increasing brand awareness and overall meetings booked. •Collaborated with sales and marketing team members to develop and improve call, email, and content strategies to stay ahead in a fast-paced start-up environment. ### Sales Development Representative @ BizLibrary Jan 2018 – Jan 2019 • Generated Sales Accepted Leads (SALs) for Account Executives via inbound marketing leads, as well as outbound targets • Utilized business and industry knowledge, LinkedIn, and database Zoominfo to research accounts, identify ideal clients, and develop relationships • Proactively engage with target account via phone, email, and LinkedIn • Manage, track, and report on all activities and results using Salesforce and Salesloft • Collaborated with team members to develop and improve call and email strategies to keep up with a fast-paced environment ### Sales Consultant @ Best Buy Jan 2017 – Jan 2018 | Chesterfield, MO Engaged customers utilizing selling skills to build connected solutions while maintaining a balance of high velocity and high service. A Best Buy Sales Consultant sells a broad range of products and services using a proven structured approach while at the same time developing in-depth knowledge of the latest technology. ### Sales Consultant @ Orca Communications PR Jan 2017 – Jan 2017 | Greater St. Louis Area Generated leads and built long term relationships with customers to turn into opportunities for sales. ### Marketing Associate @ Leaps and Bounds Jan 2017 – Jan 2017 | St. Peters, Missouri Developed an integrated marketing campaign that included market research, brand management, development of marketing collateral, and implementation of a strategic plan. ## Education ### Bachelor of Science - BS in Marketing Maryville University of Saint Louis ### English Language and Literature in General Missouri State University ### Front End Development LaunchCode ### UX/UI Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/abbybarnhart --- Source: https://flows.cv/abbybarnhart JSON Resume: https://flows.cv/abbybarnhart/resume.json Last updated: 2026-03-31