• Modernized legacy ENVI + IDL brands – defining creative vision and implementing cohesive guidelines including unified logos, typography, color palettes, UI elements, and enablement resources for stakeholders across the organization that ensured seamless rollout + adoption.

• Led creative campaigns start to finish: concept, narrative development, visual storytelling, and art directing cross-channel asset production across social media, advertising, video, collateral, presentations, and web.

• Led creative ideation and strategy sessions with executives, business leads, and marketing teams to define creative vision and build strategic roadmaps to support marketing campaign objectives

• Directed designers, subject-matter experts, and content strategy teams to expand brand storytelling beyond traditional marketing tactics – capturing new customer segments + increasing lead generation activity by 26%.

• Streamlined creative + marketing production workflows to reduce turnaround times by 50%, and enable more responsive, agile content creation across product, sales, and thought leadership initiatives

• Created/implemented scalable brand identity framework for ENVI Ecosystem, bridging product storytelling with visual design to support GTM roadmaps and marketing campaigns, enhance user experience, and ensure creative cohesion across all platforms and touchpoints.

• Launched, program managed, and hosted Geospatial Distancing thought leadership webinar series with unique episodic narrative framework + visual identity, realizing 200% audience growth (size + engagement) during its first series run.

• Launched pivot to digital events online events Spectral Sessions and SAR Sessions with distinct creative identities and innovative storytelling formats, to ensure consistent visual narratives + unified experiences for 10K+ attendees.

• Implemented company’s first end-to-end video content strategy – introducing new storytelling formats, doubling viewer engagement, and extending average watch times by 58%.

• Art directed visual identity + launched a scalable creative system for ENVI Analytics Symposium (EAS), establishing cohesive and immersive experiences across physical/digital event spaces.

• Expanded this creative system internationally, directing visual + experiential design for the SAR Analytics Symposium (SAS) in Rome, Italy. Led on-site execution – overseeing AV production, staging, and promotional content development.