# Abby Lehman > Strategic Marketer & Practical AI Nerd | Content Strategy, Product Marketing, Brand Development, Digital Marketing, Creative Marketing Location: Oakland, California, United States Profile: https://flows.cv/abbylehman 11+ years in creative leadership roles bringing high-impact, cross-channel marketing & brand campaigns to life for B2B + B2C tech. I’m the go-to for: • Solidarity between creative vision and business strategy • Clear, human language that cuts through technical noise • Swift rescue for projects lost in the weeds • Stakeholder management rooted in collaboration My vision-led approach blends hands-on creative expertise with cross-functional leadership, 360 campaigns, content strategy, and end-to-end project management. Here’s how I’ve put it to work: • Drove demand gen KPIs through high-impact creative and brand campaigns • Accelerated global brand activations through targeted digital event programs • Led cross-functional workshops, translating insights into strategic creative briefs and roadmaps • Optimized creative workflows for faster turnaround and more agile content delivery • Developed scalable visual frameworks to unify brand assets across channels ## Work Experience ### Senior Manager, Digital Marketing @ Samuel Merritt University Jan 2025 – Present | Oakland, CA ### Freelance Content & Brand Strategy Consultant @ AM Fractional Jan 2024 – Jan 2025 | Oakland, California, United States ### Creative Marketing Director @ NV5 Geospatial Software Jan 2023 – Jan 2024 | Oakland, California, United States • Modernized legacy ENVI + IDL brands – defining creative vision and implementing cohesive guidelines including unified logos, typography, color palettes, UI elements, and enablement resources for stakeholders across the organization that ensured seamless rollout + adoption. • Led creative campaigns start to finish: concept, narrative development, visual storytelling, and art directing cross-channel asset production across social media, advertising, video, collateral, presentations, and web. • Led creative ideation and strategy sessions with executives, business leads, and marketing teams to define creative vision and build strategic roadmaps to support marketing campaign objectives • Directed designers, subject-matter experts, and content strategy teams to expand brand storytelling beyond traditional marketing tactics – capturing new customer segments + increasing lead generation activity by 26%. • Streamlined creative + marketing production workflows to reduce turnaround times by 50%, and enable more responsive, agile content creation across product, sales, and thought leadership initiatives ### Content Strategy & Product Marketing Lead @ NV5 Geospatial Software Jan 2020 – Jan 2023 | Oakland, California, United States • Created/implemented scalable brand identity framework for ENVI Ecosystem, bridging product storytelling with visual design to support GTM roadmaps and marketing campaigns, enhance user experience, and ensure creative cohesion across all platforms and touchpoints. • Launched, program managed, and hosted Geospatial Distancing thought leadership webinar series with unique episodic narrative framework + visual identity, realizing 200% audience growth (size + engagement) during its first series run. • Launched pivot to digital events online events Spectral Sessions and SAR Sessions with distinct creative identities and innovative storytelling formats, to ensure consistent visual narratives + unified experiences for 10K+ attendees. ### Marketing Strategy and Development Lead @ NV5 Geospatial Software Jan 2017 – Jan 2020 | Oakland, California, United States • Implemented company’s first end-to-end video content strategy – introducing new storytelling formats, doubling viewer engagement, and extending average watch times by 58%. • Art directed visual identity + launched a scalable creative system for ENVI Analytics Symposium (EAS), establishing cohesive and immersive experiences across physical/digital event spaces. • Expanded this creative system internationally, directing visual + experiential design for the SAR Analytics Symposium (SAS) in Rome, Italy. Led on-site execution – overseeing AV production, staging, and promotional content development. ### Senior Creative Marketing Specialist @ NV5 Geospatial Software Jan 2015 – Jan 2017 | Broomfield, Colorado, United States • Managed high-impact creative projects, ingraining consistent brand narrative & aesthetic across multiple marketing channels. • Designed unified, multimedia marketing campaign assets, including print, digital, and video formats distributed across website content & design, social media, collateral, presentations, event spaces, advertising, lead gen, and communications. • Revamped video content standards to focus on unified brand aesthetic and production quality, driving 70% increase in digital content ROI. ### Creative Marketing Specialist @ NV5 Geospatial Software Jan 2013 – Jan 2015 | Boulder, Colorado, United States • Graphic and web design, content production, website management and end-to-end creative project management for corporate marketing communications. ### Fractional Creative Director @ ShopLook Jan 2021 – Jan 2023 | San Francisco, California, United States • Led art direction + creative strategy to develop and launch refreshed visual brand identity to reflect the app’s evolving purpose and user community across web and app UI/UX. • Guided founding CEO through creative concept development with moodboards, mockups, and presentations to refine core visual framework and lay foundations for a modern, cohesive, and scalable brand user experience. • Directed third-party agencies through iteration/feedback cycles – refining logos, typography, color palettes, UI elements, and iconography, and developing brand asset libraries and guidelines. ### Agency Founder & Creative Director @ Abby Mae Photography & Design Jan 2010 – Jan 2018 Directed agency client projects end-to-end – individual client projects included: photography + on-site art direction, brand identity creation, marketing website design, graphic design, communication design, and video production. ### (Marketing) Brand Development | Design Director | Project Mangemement @ Larson Financial Inc. Jan 2011 – Jan 2013 | Westminster, CO 📍 Larson Financial specializes in tax resolution, representing clients in all 50 states before the IRS and State taxing authorities. ▶ Data Analyst and Project Manager, Marketing Leads Department: Spearheaded data analysis and process evaluations to optimize CRM systems and vendor integrations. Streamlined workflows, enhanced reporting accuracy, and implemented key upgrades to track department metrics. Led the hiring and training of new management to ensure seamless project handoff. ▶ Inbound Marketing and Brand Development Lead: Oversaw inbound marketing initiatives, brand development, and design for Larson Financial. Led the refinement of brand messaging and visual representation across platforms. Successfully united internal marketing teams, fostering collaboration to break down silos and improve project execution. ### Art Director/Editorial Manager @ FUSS Magazine & Publishing Jan 2010 – Jan 2012 ▶ Independently published digital magazine with style-focused content, underpinned by powerful female narratives ## Education ### BA University of Colorado Boulder ## Contact & Social - LinkedIn: https://linkedin.com/in/abbymae - Website: http://www.abby-mae.com --- Source: https://flows.cv/abbylehman JSON Resume: https://flows.cv/abbylehman/resume.json Last updated: 2026-04-05