Led collaboration with startups & non-profits to draw their user strategy map and enhance the users’ end to end experience for their products:

• Layed out workflow around products’ technical constraints. Avoided hitting roadblocks & delivered the end product on schedule.

• Performed card sorting analysis with 30+ users to better understand users’ perception of navigating the site map & information architecture. That allowed the team to refine the product according to what the users expected. Applied insights from research to design decisions.

• Delivered competitor analysis, researched 5+ business comparators for each product to provide strategic insights into the features, feelings & flows evoked by competitors.

• Performed heuristic evaluation on the existing products to determine the main pain points that were holding the business from achieving its goals. Built wireframes based on research findings.

• Led brainstorming sessions with designers on the products’ originality and brand.

Sketched, designed, built prototypes & tested the final product for a full handoff to the client.

RIT is a nonprofit helping immigrants & refugees especially with their education and language barriers to help them integrate into their new community.

I'm currently working on updating their website to have a better reach to the community and attract more volunteers & donations.

3 week sprint I Team I SF, CA

Designed a command center dashboard to control robots remotely and review/ generate performance reports

• Completed secondary research: evaluated 5 business comparators for functional opportunities, highlight industry best practices

• Performed heuristic analysis for current platform: determined pain points that were holding the business from achieving their goals

• Designed (sketched & wireframes) prototype for the new proposed dashboard (low to hi-fidelity)

• Conducted usability testing for the prototype, iterated the design based on the insights we got

• Part of the original design team for 3 high-rise towers in Qatar (included a 7-star hotel).

• Developed & coordinated with the client, contractors, and engineers to build a high-rise tower in downtown Oakland.

• Took part in saving our office from a major law-suit by refining & completing the project to meet our client’s standards & expectations.

• Communicated directly with the client for a major project and got praised by them for handling difficult situations at ease and overcoming the problem/ pain points we were facing.

• Part of the original winning design team for a design competition for a $350 M. project with UCSF & UC Hastings College of Law in downtown San Francisco.