AI product design and developer tooling at Meta Superintelligence Labs (MSL)

Leading the trust and safety efforts for our financial services across the family of apps (Facebook Pay, WhatsApp Pay, Instagram etc.), supporting the evolution to Metaverse!

Led (and shipped) the end-to-end Product Design for ‘Ad Strategies,’ a 0>1 product aimed at helping SMBs make the most out of their advertising spend using automation and a simplified workflow.

Led Design Systems efforts for TV Guide across web, mobile and native platforms, including careful planning and execution; coaching team members on topics such as accessibility, semantic integrity of colors and type scale, and implementation of design tokens etc. (https://sketch.cloud/s/JPEJ0).

Leading redesign efforts for the TV Guide’s iOS App, including product strategy, visual design, interaction design and prototyping. Collaborating with a distributed and cross-functional team of product managers, engineers, editorial and marketing to ensure a successful product delivery.

Leading iterative Product Design in an Agile environment for TV Guide (Advanced Platforms - iOS, Android), a premium CBS Interactive brand serving millions of users globally; responsible for all user interaction design for desktop as well as mobile web/native Apps.

Redesigned TV Guide’s Android App, involving comprehensive user research through in-person interviews and questionnaires, identifying pain points, detailed journey mapping, wire-framing, user flows, visual design, interactive prototypes for testing and an enhanced UI focused on increasing MAUs and reaching our KPIs and metrics.