Lead strategic UX design initiatives for Amazon Devices onsite shopping experience supporting new features, product launches, innovation workstreams, navigation, customer education, AI/LLM initiatives and overall experience strategy.

Previously managed team of UX Designers responsible for Devices bundles, upsell, digital subscriptions, and trade-in programs.

Defined UX strategy for new global sales/CRM platform. Led design team for high-visibility initial launch CX, improving NSAT by 21 points and ease of use by 20%; championed and integrated UX into legacy engineering-focused process.

Taught design thinking workshops and accessibility/inclusive design training to groups of 50+ participants.

Led multiple project teams; active role in concepting future of experience design studio, service offerings, and design training in addition to IC design responsibilities described below

Lead multiple experience design projects from inception through delivery. Oversee teams of UX architects, researchers, and designers as well as offshore resources. Help shape service offerings and project plans. Design and facilitate stakeholder workshops, user research, and training sessions. Provide career advisory support for direct reports.

Client-facing lead consulting role responsible for end-to-end UX design for Fortune 500 companies including websites, enterprise software, custom applications, mobile design, strategic initiatives, sales pitches, and more across a variety of industries. Lead collaborative user experience design activities including discovery, concepting, requirements gathering, sketching, wireframing, and prototyping. Advocate for the user while balancing technical and business constraints. Plan and perform research including user and stakeholder interviews, usability testing, and working sessions.

Client-facing UX role responsible for entire design process, from discovery and user research through sketching, prototyping and usability testing for a variety of clients and industries including highly complex customer-facing T-Mobile projects. Create sketches, sitemaps, user flows, wireframes, interactive Axure prototypes, perform competitive analysis and user research, and all other aspects of user experience design.

Perform research coding, qualitative and quantitative analysis, and contribute to research reports and publication submissions as integral part of NSF-grant-funded research project on Personal Information Management.

Edit and update website and user manual. Create and edit video tutorials for PIM software. Perform internet research for Dr. Jones' upcoming book on Personal Information Management.

Provided technical and conceptual support for large-scale information and metadata management project; helped guide team decisions through research and analysis.

Conceptualized and built XML schema and XSL transforms to create website containing online conceptual aids for current and future team use.

Authored documentation of technical aspects of two XML-based websites; wrote reports based on my research into potential new information types and their relevant metadata.

Authored best-practices training documentation for employees and future interns involved in ongoing project involving disambiguation of customer search terms.

Learned several proprietary taxonomy management tools to perform taxonomy/controlled vocabulary maintenance, increase relevance of search results and improve user experience on customer-facing website.

Performed search log analysis to identify problematic keywords; authored report on controlled vocabulary recommendations based on analysis of search transaction metrics.

Created and edited product descriptions, metadata, and images within custom content management system. Copy-edited entire website of over 10,000 product and category descriptions and product metadata.

Successfully managed Internet department as interim supervisor by solving problems, interacting with clients, delegating tasks and assuming responsibility for deadlines after departure of webmaster and head programmer.