Currently leading cross-platform design for iNaturalist’s flagship mobile app (500K+ downloads), bringing together vision, product strategy, and cross-functional alignment across AI, engineering, and leadership.

• Led the complete redesign of iNaturalist mobile, unifying fragmented iOS, Android, and web flows into one intuitive app (launched April 2025, 4+⭐ App Store).

• Implemented a user segmentation framework now used org-wide to prioritize feature development across casual and power user segments.

• Drove alignment across AI/CV, engineering, and leadership teams through iterative research, design reviews, and product planning cycles.

• Overhauled the app’s design system and typography to improve localization, accessibility, and consistency across platforms.

Product owner and sole designer for Seek by iNaturalist, a real-time AR-powered nature ID app with 13M+ downloads and a 4.8⭐️ rating, built in partnership with Netflix and WWF.

• Led product & design from concept to global scale; improved UX rating from 3.2⭐️ to 4.8⭐️ through full redesign and gamified onboarding.

• Designed AR-based species ID system using real-time camera feedback and taxonomic overlays to improve clarity and spark learning.

• Created gamified challenges and missions to boost retention and engagement across age groups — including COPPA-compliant flows for kids.

• Delivered a full brand, UX, and UI refresh that made the app intuitive and accessible for students, educators, and families.

• Collaborated with cross-functional teams (CV/AI, Netflix, WWF) to align storytelling, conservation goals, and educational impact.

End-to-end product design consulting for high-growth startups, primarily focusing on technologies like AR/VR across mobile and web. Led design teams conducting user research and delivering wireframes, mockups, and high-fidelity prototypes to clients.