• Elevated the app's user navigation experience through generative research including user interviews, diary studies, card sorting and evaluated the design through usability testing which boosted the feature discovery CSAT score from 3.8 to 4.6

• Revamped the onboarding process to cater to a diverse user base of over a million semi-literate bike-taxi drivers by conducting behavioral qualitative research through user interviews resulting in a 148% increase in conversion rates

• Launched 14 products from conceptualization to implementation within stringent timelines, incorporating valuable user feedback, providing crucial support to developers, and overseeing production deployment

• Attained first 5K users by designing MVP from ideation to launch

• Collaborated with CEO, 2 software & machine learning engineers and a product manager to ship, monitor and iteratively refine implementation

• Conducted user interviews, competitor analysis and co-facilitated workshops with investors to narrow down on value proposition, define vision and discover opportunities for expansion

• Prototyped product vision for investors, helping secure seed funding

• Optimized 27 dashboard pages resulting in a 24% expansion of the service portfolio

• Enhanced user experience with comprehensive website navigation overhaul, addressing pain points for buyer and contractor groups, demonstrating hands-on problem-solving

• Established a robust design system, aligning with industry best practices, fostering a cohesive and user-centric interface, adding significant value to the overall design process.