• Addressed platform gaps, accelerating app development by 50% for FICO developer tool.

• Reduced the ticket resolution time by 8% for fraud agents by redesigning a data visualization feature to resolve fraudulent/duplicate identities.

• Created the design system at FICO partnering with Branding & UX Engineering and drove adoption.

• Reimagined the way insurance analysts interact with a Security Score FICO product and transitioned the experience from browser to toolbar reducing the time to quote an insurance premium.

• Redesigned the e-commerce front end and streamlined the checkout process, boosting conversion rates by 22%.

• Spearheaded initiatives to enhance identity theft protection features.

• Collaborated with branding teams to manage the transition from Intel to McAfee, redefining brand identity and user experience.

• Partnered with diverse teams to ensure a smooth user transition through product and branding changes.

• Launched a new PC Performance Product from 0-1, resulting in 100,000 downloads within the first month.

• Lead Interaction Designer for Intel Security's End Point Security Console

• Introduced a Freemium Model and increased user retention by 40%

• Worked with product managers and development team right from the ideation stage to delivery stage to implement new groundbreaking products for the company

• Participated in user research and usability studies to gain real time feedback and implement in designs

• Created interactive prototypes that were used in a massive usability test of over 500 participants

​• Created wireframes and prototypes for multiple Citrix products

• Conducted user research sessions and implemented the feedback obtained into the prototypes

• Analyzed complicated workflows of multiple products and highlighted pain points & design flaws

• Helped in deriving UX strategy for migration between two Citrix products