Designed and optimized Fanclash’s gaming platform to improve user engagement,
conversion rates, and user trust. Conducted data-driven UX research to identify and fix high-
friction areas within the user journey.
Led A/B testing and usability research to optimize the website's high-bounce sections,
resulting in funnel conversion improvements from 47% to 93%.
Streamlined payment and coupon flows, reducing friction and increasing paid user
adoption by 15%.
Designed a scalable component library to ensure consistency across desktop and mobile
platforms.
Worked in Agile/SCRUM teams, collaborating with developers, product managers, and
marketing teams to implement and iterate on UX recommendations.
Developed and tested micro-interactions to enhance gamification elements and user
engagement. Created user personas, wireframes, and high-fidelity prototypes using design tools.