Leading the below Customer Data Platform initiatives at Twilio Segment

• Storage solutions for internal and external customers for a variety of use cases Machine Learning, Analytics, Reporting

• Making enriched datasets available on Cloud and Warehouses of customer's choice

• Simplifying compliance for our customers by offering out-of-box solutions for regulations like GDPR, CCPA, etc.

Data Infrastructure:

• Drove the Streaming Platform strategy - deprecated Storm on Mesos usage in favor of Spark bringing down recurring infra and dev cost

• Unifying Messaging Infrastructure

• Splunk to ELK Migration supporting 65 TB/day logs

Data Platforms:

• Built a centralized real-time data ingestion platform a.k.a in-house Data Lakes handling streams of 4 TB/day delivering ETL solution for Analytics and Data Governance

• Extended solution to guarantee at-least-once semantics for transactional data

• Designed and built an audit framework that can detect and report data loss in any multi-hop Distributed System

Marketing:

• Reduced Hadoop cluster footprint by 60% for the Groupon e-mail recommendation systems

• Introduced real-time signals improving the effectiveness of Personalization initiatives with Data Science

• Improved SEO traffic conversion rate by 5%

• Improved Display Ads effectiveness by introducing an A/B experimentation platform

Local e-commerce products and engineering:

• Built backend infra to dynamically price deals that that added $100M+ ARR

• Launched and scaled various Pricing products

• Ran "Buy With Friends" program - managing business asks, reporting, engineering deliverables

• Re-write for Property and Property Details pages for www.realtytrac.com inline with new specs using MVC framework

• RESTful APIs for Oyokey

Implemented a bidding system that handled 220M+ real-time bids daily with latency <10 milliseconds.

Worked on several features critical for product success - budget capping, website/user targeting, frequency capping, real-time impression/click tracking, log processing, ad-serving (with Amazon’s cloud front), bidding algorithm

Built software tools for tax e-filing. Added software for marketing and growth initiatives.