I lead the Game Design team behind Star Trek Fleet Command (STFC) - Scopely’s most successful mid-core title.

Operated as the Head of Game Design managing designers across 3 live games and new games in development. Ensure live games hit revenue targets, supporting new product development, nurturing and growing the Game Design Org.

• Planned year-long roadmaps for Design, LiveOps leveraging legacy data to ensure games hit target KPIs

• Democratized live game data within the Design Org, empowering data-driven decision-making

• Partnered with Sr. Leadership in steering the studio to compete with market leaders in the mid-core space

• Led cross-studio initiatives within Applovin to drive knowledge sharing across various disciplines

• Managed the Game Design org of 27+ Game Designers at varying levels including Leads and Managers

• Established a recruiting pipeline with 3rd party studios hiring and training design talent improving P&L

• Advised and supported Product Owners, as they take over reins for products previously managed by me

• Mentored teams to help them think through future game needs and implement best practices

Product Owner: Game of War, Mobile Strike, World War Rising

• Directed the creation of dashboards tracking KPIs around the game economy, in-game activity

• Identified inconsistencies within the economy and directed updates to improve feature adoption

• Reworked strategies for content, events, and sales to create compelling UX for all spend buckets

• Introduced regular game health checks repeated across live games as a standard practice

• Collaborated with department heads to navigate evolving needs of the products

• Improved returning player experience by redoing store pages for older/depreciated content

• Reduced barrier to entry for combat and re-vamped depreciated verticals

• Continue managing design reports and develop leads and managers within the design org

Product Owner: World War Rising

• Led a cross-functional team of 60 - Game Design, LiveOps, Production, Engineering, Art, QA, and Analysts

• Deep-dive into combat, economy, and UX to identify issues, validate with data, and propose solutions

• Identify dropoff points in FTUE and validate with data, propose solutions for A/B Testing

• Negotiated with C-staff to set up realistic goals for the product that would facilitate growth over time

• Reduced short-term revenue spiking tactics in favor of longer-term sustainability of the product

• Hyperfocus on player sentiment and prioritized addressing issues, bugs, complaints, and any escalations

• Prioritized engineering time focusing on key features, QoL improvement, end game experience

• Exceeded MoM revenue and engagement targets from month #2 and set a record 14-month streak

• Final signoff for all Events, Sales, and Design content going live into the game across all cohorts

• Improved team morale, address work/life balance issues, and reduced feature cadence

• Stabilized economy and combat across multiple cohorts. directing initiatives on Design and LiveOps