Currently collaborated with amazing xFn partners and generative AI to boost productivity and fuel creativity of our advertisers at Google Ads leveraging Automation, Machine Learning and Artificial Intelligence technologies. Lead designer on 3 PAs Creation, Reporting and Simplifying navigation.

Past PAs:

PA #1 Google Ads Home page | Summarizes data and insights driven by ML and Automation (anomaly detection) with rich data visualizations and intuitive IA that encourages even a newbie to start understanding and monitoring their performance.

https://support.google.com/google-ads/answer/9955167

PA #2 Policy violations and approvals | We leverage AI to detect the ads that do not comply with the policy and provide a simple UX to resolve them.

PA #3 Report Editor | This powerful tool lets advertiser customize reports with ease so they can focus on the data that matters most to them.

#1 Explanations and performance insights: We leverage ML and automate the process of explaining performance fluctuations to the advertisers for example why are impressions down or why is the CTR up for a certain period.

Impact: Compared to the human evaluation time (random sample size), this feature has already seen a reduction of about 99% of the avg. time required to diagnose (from a few hours to now in a few minutes).

https://support.google.com/google-ads/answer/9911637

#4 Google Ads Mobile App: Contributed to the redesign of our Google Ads mobile app platform that was built on flutter.

https://ads.google.com/intl/en_us/home/tools/mobile-app/

#5 Campaign Experiments: This tool helps advertiser measure their treatment group results (A/B test) to understand the impact of their changes before they can apply them to an actual campaign.

Impact: This tool had touched an avg. of $XXm of daily spend from any random quarter post the launch.

https://support.google.com/google-ads/answer/6318732?hl=en

Assisted the Product team in architectural change of the IoT Cloud product. Worked closely with PM’s and Designers to redefine the rule builder experience. Through rapid research and iterative wireframes, crafted pixel sharp concepts within given constraints. Check out the project portfolio here: https://www.kabhishek.com/salesforce

Collaborated with Experience Team to understand the KIOSK usability. Performed Heuristic evaluation on KIOSK workflows. Crafted a new experience for the next release with different iterations and performed A/B testing with participants from US, UK and Germany under controlled environment with different demographics to understand the behavior. Prototyping and interaction tools such as Invision, Principle were also used.

Led Design Research, User Experience revamps along with Interaction and visual re-design for TigerCenter portal. Every work flow was validated based on the feedbacks from students of RIT through Hallway testing. In short, Tiger Center is an application which was built as an alternative enrollment tool for students at RIT and other global campuses to easily search and enroll for classes.

It all began with frustration of using HR software that sucks. Prior to starting Keka, our core team were a 100 person business that needed an easy to use software for managing employees. We looked everywhere and all we found were software that was lousy and hard to use. We felt SME businesses in India deserved something better. Something awesome actually!. Thus emerged Keka!