Ads Integrity : Staff Software Engineer / TL
Automated sensitive content classification for ad creatives across various ad formats and content types (text, image, videos, apps) across 60+ policies across all Google Ad platforms (>$100B / yr).
Developed multi-modal content classifiers and related infrastructure / processes.
Google Analytics : TL / TLM
Founded and led development of Smart Data products for Google Analytics. This includes Smart Goals, Customer Conversion / churn probability, Smart Lists etc. Used by $XXb of ad revenue and increased revenue by $XXXm.
https://adwords.googleblog.com/2015/12/use-smart-goals-powered-by-google.html
GMail Ads : TL for ads quality
Developed targeting, quality and optimization for Gmail native ad format, including an automated campaign optimizer (Target CPA bidding, automated targeting etc.). Increased revenue by 40% in under 2 quarters.
Developed end-to-end Ads pipeline including User Modeling, predictive models for Click-through / Conversion rates predictions, Targeting, Auction, Metrics and experimentation, Budget management.
Google for Work
• Built domain registration and renewal flow in Apps admin console to allow customers to use Google Apps with their own domain. Integrated with external domain registrars