# Abi Kelly > UX Researcher Location: San Francisco, California, United States Profile: https://flows.cv/abikelly ## Work Experience ### Senior UX Researcher @ Notion Jan 2025 – Present | San Francisco Bay Area ### Principal UX Researcher @ Independent Consultant Jan 2024 – Present • Provided in-depth customer research, collaborative workshops, storytelling, and visual frameworks to ensure that all stakeholders could integrate and act upon key customer insights. • Drew from over 12 years of research expertise across a broad variety of populations, including: people with physical disabilities (a11y research), people with severe mental health conditions, doctors and nurses, people with terminal illnesses, and people in complex/ operational/ managerial business roles. ### Experience Research Lead – Accessibility & Inclusion @ Asana Jan 2021 – Jan 2024 | San Francisco Bay Area As Asana's lead researcher on the Accessibility & Inclusion team, I partnered with stakeholders across the company to co-create an inclusive, equitable, and accessible product experience, advancing inclusive design best practices and centering diverse human perspectives. • Facilitated generative workshops, co-design sessions, and strategic conversations which help product leaders make inclusive and equitable decisions. • Conducted in-depth research with people with disabilities; translating nuanced insights about people into actionable product recommendations. • Scaled and operationalized processes to enable researchers, designers, and product partners to learn directly from people with diverse perspectives and needs. ### Experience Research Lead – Workflow @ Asana Jan 2018 – Jan 2021 • Conducted all foundational product research to guide the development of Asana's flagship workflow features, including automation, templates, and forms. • Cultivated and socialized a deep understanding of the customer workflow lifecycle– bringing the real-world process of defining, implementing, and iterating on workflows to life for the Asana team. • Partnered closely with cross-functional teams during every stage of the product lifecycle, fueling continuous customer awareness and rapid iteration. ### Lead UX Researcher + Product Designer @ Joyable Jan 2016 – Jan 2018 | San Francisco At Joyable I worked closely with clinicians and patients to create digital mental health products with industry-leading outcomes and engagement. Joyable's digital cognitive behavioral therapy programs are as effective as face-to-face therapy. • Conducted generative and evaluative research with people with clinical anxiety, depression and other mental health conditions. • Conducted evaluative research with in-house coaching to understand their workflows and co-design custom patient management software which increased coach efficiency by 100%. ### Lead UX Researcher + Service Designer @ Counsyl Jan 2014 – Jan 2016 Helped create an accessible, actionable, and empowering genetic testing experience for both clinicians and patients. • Conducted generative and evaluative research in order to improve clinician and patient experience during genetic testing– from ordering a test, to receiving and interpreting results. • Created service design blueprints, journey maps, and other foundational models to help our team deliver a cohesive experience in a complex context. • Led a team of 3 hybrid designer-researchers • Facilitated design sprints and co-designing workshops to help stakeholders ideate, collaborate, and align on our highest leverage next steps • Developed scalable processes to gather qualitative feedback throughout the user journey. ### Senior Product Designer @ Citrix Jan 2013 – Jan 2014 On the Emerging Products Team, I worked to integrate technology acquisitions into the Citrix product family. • Conducted heuristic analyses, identified pain points via user testing, wireframed + prototyped solutions, iterated, shipped • Delivered design concepts via user flows, sketches, storyboards, wireframes and animated prototypes • Used prototypes and user insights to help stakeholders align on strategy • Developed award winning interaction guidelines to unify role-based access control across 16 Citrix products ### Product Designer + Researcher @ Independent Consultant Jan 2010 – Jan 2013 | San Francisco Bay Area Clients include: Electronic Frontier Foundation, Singularity University Traveled and conducted international research in: India, South Korea, France, Spain ## Education ### BFA in Design San Francisco Art Institute ### History of Architecture & Urban Design Reed College ## Contact & Social - LinkedIn: https://linkedin.com/in/abi-kelly-8698ab36 - Portfolio: http://www.abikelly.com/ --- Source: https://flows.cv/abikelly JSON Resume: https://flows.cv/abikelly/resume.json Last updated: 2026-04-13