• Lead the development of WorldKit, WorldLink’s enterprise design system, defining tokens, components, and accessibility standards across AI and SaaS products, improving UI consistency and reducing design-to-engineering rework by 45%

• Partner directly with the Chairman and executive leadership to shape product design strategy, brand positioning, and sales enablement experiences for enterprise clients

• Drive UX strategy and interaction design for a financial Governance, Risk & Compliance (GRC) platform, designing complex workflow systems, dashboards, and AI-driven interfaces that improved compliance query resolution efficiency by 42%

• Design enterprise-grade experiences for Fortune 100 clients, building data-dense dashboards, compliance workflows, and AI-powered product features used in large-scale enterprise environments

• Led the end-to-end UX redesign of the WorldLink corporate website, informed by UX audits and user research, improving brand clarity, navigation efficiency, and engagement across core solution pages

• Partnered cross-functionally with PMs, Engineers, and QA in Agile sprints, contributing to backlog refinement, sprint planning, and design critiques, helping cut iteration cycles by 20%

• Conducted end-to-end UX research including surveys, interviews, and usability testing to identify user pain points and inform feature prioritization

• Designed low-to-high fidelity wireframes and prototypes in Figma for mobile-first and responsive experiences

• Built and documented a scalable design system to unify UI components across platforms

• Ran A/B tests and analyzed user feedback to improve task success and flow efficiency

• Partnered with engineering and stakeholders to ensure pixel-accurate implementation and smooth handoff

• Redesigned and launched 70+ responsive pages for ASU’s CFO financial portal, supporting thousands of monthly users

• Led mixed-methods research (surveys, interviews, usability testing) to uncover navigation and workflow pain points

• Improved task completion and navigation efficiency across complex financial workflows

• Ensured WCAG 2.2 accessibility compliance and alignment with ASU brand standards

• Facilitated regular research syncs and design reviews with cross-functional stakeholders

• Designed end-to-end UX solutions for fintech and B2B platforms

• Simplified complex data visualizations and improved feature discoverability

• Collaborated with product, engineering, and QA to reduce iteration cycles and improve handoff

• Delivered responsive web and e-commerce experiences that improved conversion efficiency

• Produced interactive prototypes in Figma for 4+ enterprise web apps, streamlining design reviews and accelerating client approvals

• Crafted interactive dashboards for B2B clients, improving data visibility and boosting client satisfaction scores by 18%

• Executed user conversations, persona development, and 3+ usability tests with recruiters and job seekers, refining candidate recruiter workflows within an Agile framework