Led design for Sentry Prevent and Codecov.io, partnering with leaderships, product, and engineering to define product direction and influence OKRs and roadmap priorities.

Delivered strategic features including Test Analytics, Prevent AI (PR review, error prediction, and test generation), and Automated Test Run Selection, improving developer testing workflows across thousands of repositories.

Designed and shipped usability improvements such as onboarding, billing, self-debugging, coverage uploads, and dark mode experiences, driving product adoption and accessibility.

Drove research and feedback loops, scaling design practices across teams and strengthening design’s influence in product decision-making.

Designed and executed 12+ customer research studies across 8 industries to gain insights and generate structured solutions for ambiguous ideas. Leveraged research findings and worked cross product and engineering groups to launch new designs and features for Amazon S3, AWS IoT SiteWise, and AWS IoT Events, resulting in adoption by 50+ customers and an incremental $50m in revenue.

Defined UX strategy to ensure customer insights were integrated with the business strategy to address customer needs. Participated in early engagement for long-range product operational planning, partnering on ideas to secure resource buy-in from engineering teams and funding from senior leadership.

Collaborated with the AWS IoT open source team, AWS Design System (CloudScape), and AWS Accessibility UX to develop new variations of UX components for shared resources and leveraging existing UX patterns for a consistent customer experience. These UX improvements contributed to increased user satisfaction and efficiency scores, leading to positive customer experiences.

Led 8 Design Sprint Workshops for new projects to gain a deeper understanding of the problems, define scopes, and validate solutions. Delivered UX artifacts such as sketches, user flows, user stories, site maps, wireframes, interactive mockups, and prototypes to illustrate design concepts and interactions for project teams, stakeholders, and leadership.

Conducted user research and gathered actionable insights to inform design decisions and drive customer-centric solutions for Big Data, Cloud, HPC, IoT, AI/ML, analytics and security teams, resulting in the successful launch of new products.

Researched emerging technologies such as Virtual Reality, Augmented Reality, and wearable intelligence to explore their potential for improving customer experiences and incorporated them into UX solutions. Awarded 5 provisional patents and filed them in 3 countries: United States, Canada, and France.

Mentored and coached interns, while also onboarding new hires, fostering a culture of growth and innovation within the design team.

Collaborated with the CEO to provide UX artifacts and design deliverables for clients.

Collaborated with the marketing team and senior leadership to provide ads, print and web design artworks.

Worked directly with the art director and clients to provide design artworks, such as newspaper ads, magazine ads, new packaging design, etc.