# Adam Blackburn > Senior UX Researcher & Strategist | Experienced in the B2B space utilizing both Generative and Evaluative methods Location: Richmond, California, United States Profile: https://flows.cv/adamblackburn Senior UX Researcher with 6+ years experience conducting qualitative and quantitative research that delivers data-driven insights for global products and drives revenue growth for Fortune 500 companies. Tech Stack - + Qualtrics + Dscout + Figma + Heap + Optimizely + UserTesting + UserInterviews + Snowflake + Tableau ## Work Experience ### Business Owner @ QuestLink Health Jan 2023 – Present | San Francisco Bay Area ### Senior Product Researcher - AdTech @ Quantcast Jan 2021 – Jan 2023 + Managed 15+ research projects, supporting strategic product decisions and user journey mapping for Sales, Marketing and Design teams. + Launched innovative feedback system specific to usability testing and surveys, increasing user feedback rates by 50%. + Conducted solution-focused research to identify and resolve intricate user issues, uncovering lack of engagement for 2 user archetypes. + Worked with Design, Sales, Marketing, and Engineering teams to create product requirements for client data recruitment initiatives. ### Product Design Researcher - FinTech @ Silicon Valley Bank Jan 2020 – Jan 2021 | San Francisco Bay Area + Led strategic roadmap alignment initiatives with Design, Product, and Engineering teams, increasing output of research insights by 20%. + Conducted 50+ user interviews exploring customer segments, resulting in simplified reporting and enhanced user notification delivery. + Directed internal training on research methods for 3 cross-functional teams, bolstering trust in UXR and influencing product decisions. ### UX Researcher - Google Ads & YouTube @ Google via Creative Circle Jan 2018 – Jan 2020 | San Francisco Bay Area + Responsible for managing 50+ research projects focused on delivering rapid solutions for 12 internal Google departments. + Managed benchmarking analysis of YouTube App on TV, identifying user pain points and achieving a 63% task completion rate. + Led a modified A/B study to test various video ad formats, resulting in a 5% decrease in users clicking ‘skip’ and increased ad watch time. ### User Experience Design Immersive @ General Assembly Jan 2018 – Jan 2018 | San Francisco Bay Area A 10-Week, full-time career accelerator focusing on user research, testing methodologies, and design best practices. We are tasked with concept projects, as well as working alongside companies to aid in developing a solution to their users’ needs. ============ Projects ============= 1. UX Researcher & UI Design //Homefinder.com (group design, concept project) We were tasked with developing an online service that would help a person find compatible people to room/live with, as well as affordable living arrangements -Collaborated on a two week project where we conducted an end-to-end UX process designing a stand-alone site, which provided/promoted events for people to explore their compatibility with others, while also granting exploration into a growing demographic (people wanting to live communally)for Homefinder -Conducted user interviews within co-housing community leading us to insights as to how people explore compatibility. -Designed a high fidelity wireframe providing access to events for users, while maintaining Homefinder's housing search feature for people wanting to find/rent housing 2. UX Researcher & UI Design //Wolf & Lion (solo design, concept project) Designing an e-commerce site utilizing methods that build and inform the information architecture behind to the site. -Presented comparative/competitive analysis displaying inspirations and designs that can be utilized to design the e-commerce site -Utilized card sort to help define information architecture and to organize site navigation -Designed wireframes depicting the synthesized data gathered from initial methods (competitive analysis, card sort) ### Health & Wellness Management @ Optum Jan 2015 – Jan 2017 | San Francisco Bay Area + Collaborated with a team of 3 to promote wellness programs with the goal of informing and building employee awareness of health in the workplace - Created a kettle bell workshop instilling employees with the knowledge of functionality - Interviewed clients to gained insight into obstacles they faced when pursuing health and wellness - Designed programs based on gathered data to help clients fill the gaps in their current wellness regimen ### R.E.A.C.H (Research, Education, And Culture in Health) Lab - Research Assistant @ Santa Clara University School of Education and Counseling Psychology Jan 2015 – Jan 2017 + Responsible for qualitative research focused on Latino student experiences, resulting in data insights leading to published manuscript. + Employed qualitative research methods and NVIVO software to analyze collected data, resulting in comprehensive insights into the experiences and perspectives of Latino/a students. + Collaborated with team members to develop a written manuscript outlining the challenges faced by Latino/a students, along with proposed solutions to address these challenges. ### Tennessee Teaching and Learning - Research Assistant @ University of Tennessee Jan 2010 – Jan 2013 + Contributed to research projects focused on Co-Creational Value/Learning dynamics between students and faculty at the University of Tennessee, Knoxville. + Utilized quantitative research methods to gather and analyze data pertaining to interactional experiences among ethnic minority students, new faculty members, and teaching assistants. + Played a key role in the development of the New Faculty Institute, leveraging research insights to provide guidance and data to incoming faculty members, aimed at fostering a collaborative teaching environment to enhance student retention. ## Education ### Master's degree in Counseling Psychology Santa Clara University ### User Experience Research & Design General Assembly ### Bachelor's degree in Social Work University of Tennessee, Knoxville ## Contact & Social - LinkedIn: https://linkedin.com/in/adamblackburn15 - Portfolio: https://www.figma.com/proto/SHJLr7MDiqHF7xZPV1Lqcn/Portfolio-Elements?node-id=89-790&t=IMGAOYw4qi9gt7Cm-1 --- Source: https://flows.cv/adamblackburn JSON Resume: https://flows.cv/adamblackburn/resume.json Last updated: 2026-04-13