# Adam Daniel Best > Product Designer at giffgaff | Leading design 0→1 Broadband Launch | Design Systems, CRO & AI-Native Workflows. Location: London, England, United Kingdom Profile: https://flows.cv/adamdanielbest I am a Product Designer with 15 years of experience bridging the gap between high-end luxury aesthetics and high-velocity commercial rigour. My career has been defined by navigating products from initial PoC through to full commercial launch within multi-million member ecosystems. Current Focus: Leading the end-to-end UX strategy for giffgaff’s Broadband launch, managing acquisition velocity and scaling design operations for a 3M+ member brand. What I bring to the table: Luxury Pedigree: A foundation in craft and detail from years at Burberry and Harrods. Commercial Scale: A data-driven approach to CRO and user growth honed at giffgaff and Lickd. Modern Stack: Expert-level execution in Figma, ProtoPie, and AI-augmented research (Maze/GEM). Technical Fluency: A designer who speaks code—proficient in Astro, Tailwind, and React to ensure seamless design-to-dev handoffs. I thrive in the "ambiguous middle"—taking complex business requirements and turning them into "simplicity-first" user experiences that move the needle on net-adds and conversion. ## Work Experience ### Product Designer @ giffgaff Jan 2023 – Present | Greater London Current Focus: Leading the end-to-end UX and acquisition strategy for High-Velocity Growth within the Broadband vertical. ► Commercial Impact: Defining the product roadmap and optimisation cycles to achieve 51k net-adds by EOY 2026. ► Scale: Architecting acquisition journeys for a 3M+ member ecosystem, balancing complex technical APIs with a "simplicity-first" design approach. ► Strategy: Successfully transitioned the product from PoC to commercial launch; currently synthesising post-launch data with AI-augmented research. ### Product Designer @ Lickd Jan 2020 – Jan 2023 | London Strategic Focus: Scaling Design Operations and creator-centric growth for the world’s leading commercial music licencing platform. ► Design Systems: Architected and launched the first central Figma library (Tokens/Variables), reducing UI debt and improving engineering velocity by 30%. ► Monetisation: Led UX/UI for core music licencing and checkout flows, simplifying complex copyright logic into a high-conversion experience for global creators. ► Process: Facilitated ICE-framework workshops to align design iterations with quarterly commercial growth targets and product roadmaps. ### Product Designer @ HubbleHQ Jan 2019 – Jan 2020 | London, United Kingdom Strategic Focus: Optimising the marketplace experience for hybrid-work and office-space solutions. ► Service Design: Iterated on host and customer lifecycles, significantly reducing support volume through proactive UX friction reduction and clearer information architecture. ► Engineering Alignment: Partnered with dev teams to synchronise Figma assets with Storybook components, establishing a "Single Source of Truth" for the UI. ► Agile Iteration: Conducted rapid prototyping and user testing to adapt search and booking features to shifting post-pandemic workplace trends. ### UI Designer @ ORDRE.com Jan 2019 – Jan 2019 | London Strategic Focus: Leading the digital transformation of a global B2B fashion wholesale platform through the implementation of rigorous design systems. ► System Architecture: Guided the design and tech teams through the audit, planning, and adoption of a central UI component library and style guide. ► High-Fidelity Execution: Transformed mid-fidelity concepts into pixel-perfect, developer-ready designs, ensuring rapid and accurate engineering delivery. ► User-Centred Design: Conducted end-to-end UX research, including persona development and user scenarios, to validate wireframes and interactive prototypes. ### Lead Digital Designer @ Harrods Jan 2018 – Jan 2019 | London Area, United Kingdom Strategic Focus: Managing the digital prestige of a 150-year-old luxury brand across mobile apps, in-store networks, and editorial platforms. ► Product Leadership: Acted as creative lead for the Harrods app, overseeing UI design and the management of a bespoke design system to drive engagement. ► Iterative Innovation: Partnered with engineers and delivery managers to roll out new features, using consumer insights and user testing to constantly iterate the UX. ► Workflow Optimisation: Introduced new design tools and workflows to improve output efficiency across digital, motion graphics, and social media teams. ### Digital Designer @ Boutique 1 Group LLC Jan 2017 – Jan 2017 | London Area, United Kingdom Strategic Focus: Overseeing multi-channel digital creative and front-end execution for a luxury retail environment. ► Brand Governance: Developed comprehensive digital brand guidelines and executed UI/UX design for new website features to improve the customer journey. ► Technical Execution: Designed and developed responsive HTML email templates and front-end website components, ensuring cross-client and browser compatibility. ► Creative Collaboration: Partnered with the Art Director and photo studio on editorial shoots to ensure all creative assets were optimised for digital usage. ### Digital Designer @ Burberry Jan 2009 – Jan 2016 | London Area, United Kingdom Strategic Focus: A six-year tenure at the forefront of Burberry's digital innovation, moving from technical prototyping to global campaign leadership. ► Creative Leadership: Managed junior designers within the publishing team to concept and execute global digital campaigns across print and digital channels. ► Systems & Guidelines: Created and maintained the global design system for email and online media, establishing responsive templates and internal BAU workflows. ► Creative Technology: Developed UI toolkits and CSS libraries for internal IT solutions, bridging the gap between creative media and technical implementation. ► Brand Guardianship: Acted as the primary digital brand guardian for global affiliates, ensuring excellence in retouching, artworking, and digital execution. ## Education ### Multimedia Design BA (hons) in Digital Communication and Media/Multimedia Northumbria University ### User Experience Design General Assembly ### User Experience and Interaction Design IxDF - The Interaction Design Foundation ### Foundation degree in Design and Applied Arts University for the Creative Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/adamdanielbest - Portfolio: http://adamdanielbest.com/ --- Source: https://flows.cv/adamdanielbest JSON Resume: https://flows.cv/adamdanielbest/resume.json Last updated: 2026-03-31