Experience
2022 — Now
2022 — Now
San Jose, California, United States
2015 — Now
2015 — Now
San Jose, California
Responsible for UI/UX design for Avnet's eCommerce experience, an annual 28-billion-dollar global electronics parts supplier. As a UI/UX designer for Avnet I’m responsible for research, building user personas, journeys, flows, testing, wire frames, UI mockups, creating and implementing low and high fidelity prototypes, data gathering and evaluation across all browser and device platforms.
ACCOMPLISHMENTS
• Successfully introduced new user flow approaches and prototypes for sections of new dashboard experience.
• Played an integral part in enhancing user journey’s through Avnets’ online store.
• Played an integral part in a UX team effort to deliver a responsive mobile experience for Avnets’ e-commerce web and power users.
• Led a team of 5 designers to complete a global rebranding of the corporate and ecommerce sites which included America and EMEA.
2015 — 2015
2015 — 2015
Freelance web designer responsible for wireframes, prototypes, and design by clarifying goals, functionality and user interaction. Prepare sites by installing and configuring server software for CMS web sites.
ACCOMPLISHMENTS
• Successfully redesigned, developed and launched two corporate websites.
• Set-up administrative security enhancements.
• Implemented google analytics for high level and detailed measurements.
2010 — 2015
2010 — 2015
San Jose, California
Responsible for all design, development and deployment of corporate websites, microsites and landing pages. Responsible for day-to-day maintenance and management of all web content. Played an integral role with email campaigns which included building templates, html design, implementation and deployment (Constant Contact, Benchmark, Eloqua, Marketo). Executed timely analytics, measurements and reporting.
ACCOMPLISHMENTS
• Successfully designed and developed corporate websites, microsites, landing pages and collaboration on blog development: Photoshop, Illustrator, Dreamweaver, CSS, html, JavaScript and jquery, WordPress.
• Propelled organic SE referrals, year-over-year growth of 57%-85%-103% respectively.
• Successfully generated website unique visitor growth, year-over-year of 5%-10%-22% respectively.
• Collaboratively designed and participated in the development of company secure client portal pages and company intranet site: Photoshop, Dreamweaver, and RedDot.
• Conducted email campaign setup including email design, coding and configuration, optimize existing creative, targeting, data monitoring, scheduling, tracking, testing, and delivery: Photoshop, Benchmark, ActOn, Eloqua, Marketo.
• Performed day-to-day maintenance on both internal and external web content with 99.9% accuracy utilizing FTP, CMS and GIT: RedDot, iDashboard, Bamboo/SourceTree, Dreamweaver, Filezilla.
• Implemented best practices in SEO for all websites:
• Managed and distributed all web analytic reports quarterly or on needed basis.
1996 — 2009
1996 — 2009
Freelance graphic designer and web marketing specialist responsible for designing and developing marketing material and driving projects from concept to development in the areas, but not limited to web site design and development, email marketing, web-based promo marketing, collateral, large formatted graphics, and other forms of digital communications delivery. Effectively worked in a client-facing roll with business owners, directors, and VP’s as well as collaborated with team content experts.
ACCOMPLISHMENTS
• Designed and developed UI/UX for major Cisco global sales training tool that reached over 10,000 users with a 4.7 customer satisfaction rate. (Cisco Systems certified independent contractor)
• Collaborated on Power Point presentations for Etrade used for global marketing.
• Designed and developed 10 animated software product simulations for leading embedded software Silicon Valley companies - Integrated Systems and Wind River, globally reaching over 100,000 users and delivering $550,000 savings in design and development costs.
• Successfully delivered brand identity, collateral and online presence for a doze companies ranging from high-tech to hospitality reaching national and global audiences.
• Created large format tradeshow graphics for ATMI, a cutting-edge leader in advanced materials and material delivery systems, used in global marketing efforts.
• Successfully managed outside vendors from design teams and coders to print vendors.
Education
Masters Institute of Technology - San Jose
Associate of Science - AS
San José State University