# Adam Roney

> VP, Design

Location: San Francisco, California, United States
Profile: https://flows.cv/adamroney

## Work Experience
### VP, Design @ Vumedi
Jan 2025 – Present | San Francisco Bay Area

### Head of Design (Senior Director) @ Houzz
Jan 2023 – Jan 2025 | San Francisco Bay Area
As Head of Design at Houzz I oversee all aspects of design including Product, Brand and Marketing. I lead a global team consisting of directors, managers, and ICs across these functions to deliver a best-in-class experience to our customers.

### Head of Product Design & Research (Director) @ Houzz
Jan 2021 – Jan 2023 | San Francisco Bay Area
As Head of Product Design and Research at Houzz I oversaw a design team of managers, ICs, and researchers and was responsible for driving strategic direction for product design across all of Houzz including the Houzz Pro SaaS platform, Consumer Products, as well as E-Commerce.

### Senior Product Design Manager, Consumer Products & Marketplace @ Houzz
Jan 2019 – Jan 2021 | Palo Alto, California, United States
As Product Design Manager I led a team of five across Houzz's Consumer Products including Core Experience, E-Commerce (Marketplace), and Consumer Growth. We focused on increasing top line metrics such as time-on-site, GMV, and user-acquisition, respectively. 

Across iOS, Android, and Web we launched large-scale projects such as a revamped search, a reimagining of the signed-in experience, an overhaul of user-onboarding, and introduced new product collections to our marketplace to improve market differentiation.

### Product Design Manager, Consumer Growth @ Houzz
Jan 2017 – Jan 2019 | Palo Alto, California, United States
As Product Design Manager for Consumer Growth I led a small team of product designers in increasing Houzz's top-of-funnel metrics. We focused on both user-acquisition as well as increasing traffic to Houzz's e-commerce platform by improving the user-experience across sign-up, onboarding, life-cycle communications, and SEO.

### Senior Product Designer @ Houzz
Jan 2014 – Jan 2017 | Palo Alto, CA
As a Senior Product Designer at Houzz I worked on new products/features such as launching Houzz's e-commerce platform, Visual Match (a tool that allows users to search for products within photos), and re-architecting both navigation and filtering for Houzz's many content types.

### Product & Brand Designer @ Unknown
Jan 2012 – Jan 2014 | Chicago/Indianapolis
As a freelance Product and Brand Designer, I assisted early-stage startups in bringing their initial product ideas to life. Working as both an independent contractor, as well as part of larger agencies, I partnered with founders to understand their vision as well as their target audience to bring zero-to-one ideas to market.

### Design Manager @ Indiana Beverage
Jan 2008 – Jan 2013 | Valparaiso, IN
As Design Manager I led a team of designers in creating advertising campaigns for some of the largest beer brands in the world. Working along side teams at MillerCoors, Pabst, Sierra Nevada, and many more we delivered impactful campaigns for new product launches, regional events, and partnerships with the Chicago Bears amongst others.

### Graphic Designer @ North Coast
Jan 2004 – Jan 2008
As a graphic designer I focused on designing advertising campaigns for popular beer brands such as Miller Lite, Coors Light, and Old Style.


## Contact & Social
- LinkedIn: https://linkedin.com/in/adam-roney-127670a

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Source: https://flows.cv/adamroney
JSON Resume: https://flows.cv/adamroney/resume.json
Last updated: 2026-04-13