I lead design across Impiricus and DocUpdate, managing a small team and collaborating closely with product, engineering, and marketing to deliver AI-powered tools that streamline clinician workflows and pharma access.

As a senior product designer I partnered with business stakeholders to solve critical technical problems, ensuring innovative and effective solutions. I assisted Product Managers in exploring new opportunities and designing cohesive end-to-end experiences across multiple channels. I worked closely with Back/Front-End Engineers to validate design feasibility, created precise handoff artifacts, and engaged in visual QA to guarantee top-notch implementation quality. I participated and lead design reviews to align with medical, legal, regulatory, and compliance requirements, while upholding brand guidelines and accessibility standards. I collaborated with UX research to conducted qualitative research, crafted journey maps, and utilized various tools to monitor and enhance product performance through iterative improvements. Provided insights into design trends, conducted UX tear downs, and shared learnings with the product design community to drive continuous improvement. I was dedicated to delivering outstanding design solutions that not only met user needs but also advanced business goals.

Cross-functional design lead on multiple ventures that crafted research and design components for DVx across verticals. Built everything from MVP’s to full fidelity flows while meeting with partners to identify potential go-to-market strategies that led to streamlining user research training and internal design workflows, as well as, rebuilding design component libraries to test MVP concepts.

Led the UX re-design of the customer experience for the online portal. Co-designer on design systems. Also co-designed NEXT app that lead to 25k installs, 12k unique users, and a 50% click-through rate in the first six months of launch.

Worked cross-functionally with product, engineering, and leadership to re-imagine the app due to company pivot from in-home vet care to telemedicine. Got the company to take a more user-centered approach to our designs by bringing in 3rd party user testing and research data. Assisted brand manager to ensure the Fuzzy experience was was cohesive across all platforms and medias.

Lead designer for checkout redesign of apple.com in 38 countries from beginning to end of the checkout experience. Partnered with engineering, product, accessibility, and business teams to explore a diverse set of design solutions to make sure they solve specific challenges. Created a design library for both desktop and mobile building out all components to help streamline work flow for design team.

Built an internal design system for scale in a highly dynamic and collaborative environment. Generated user flows, wire frames, prototypes, and dashboards to help visualize complex data sets. Lead the redesign of the company website and brand aesthetic. Created and managed all marketing design materials (case studies, data stories, and social media materials). Clearly articulated design decisions to a vast set of internal stakeholders at every level.

• Oversaw day-to-day operations of the design department.

• Lead user-driven design through market research, rapid ideation, and 3D printed prototypes for user testing.

• Modified existing organizational structure of design department to improve workflow and project management to reduce turn around time.

• Worked directly with clients, internal teams and external vendors throughout the entire project lifecycle.

• Responsible for new product ideation, presentations, packaging and logo design, project management, website development, part drawings, specific gravity, product weight analysis, actualization of products to market, and 3D printing.

• Through the Milwaukee Institute of Art and design student collaboration project, redesigned existing paper trimmer to meet Fiskars’ brand identity, market research, in-depth user research, graphic presentation, creating a working prototype, 3D modeling, and team collaboration.

Constructed large-scale window displays, painting large-scale displays, assisted with ideation for new designs.