⚒️ Using advanced tools like Looker and Sensor Tower to dissect competitor strategies and conduct comprehensive market research, driving informed decisions and maintaining a competitive advantage.

🏗️ Orchestrating end-to-end creative projects and guiding teams from concept to delivery to move the needle for our advertisers.

🏆 Ensuring project success by preparing all production materials to meet the highest standards of quality and brand safety.

❤️ Nurturing collaboration between internal and external teams through clear communication, and fostering an environment of creativity and shared success.

📈 Leveraging data and expertise to elevate creative concepts while providing insightful feedback that enhances overall impact.

📱 Primary products include Video, display, Playables, and CTV with a focus on A/B test setups and localization best practices.

🧭 Led the continuing development of Tapjoy's IEC product for brand-focused experiences and worked with growth managers to facilitate requests and achieve success.

🎮 Created interactive ad modules like playables and interactive end cards for entertainment and mobile gaming properties.

🎨 Provide art direction for campaigns, marketing reports, and events such as GDC, ChinaJoy, White Nights, App Growth Summit, and MAU.

🧰 Used design tools like Figma, Adobe Suite, Glispa, Tresensa, and Adtile to produce creative assets.

💬 Managed projects using Salesforce, Monday, and Google Slides to communicate with internal and external teams.

🤝 Partners I've worked with: Fox, Universal, Pandora, Netgear, Ubisoft, Paramount Pictures, Sony, Microsoft, Machine Zone, Jam City, Esurance, Fanduel, and Glu Mobile.

💻 Interactive Ad Creation:

Crafting engaging desktop and mobile interactive ads using ActionScript and HTML/CSS for desktop and mobile applications.

🎨 Visual Design Expertise:

Designing captivating visuals for lifestyle and culture blogs.

🎬 Video Editing & Motion Graphics:

Editing videos and creating dynamic motion graphics to enhance content.

📢 Diverse Account Management:

Successfully working with a range of accounts including XO Jane, Gear Patrol, Fashionista, Bio, HonestlyWTF, Lifetime Moms, Readwrite, Hyundai, Universal Pictures, and Best Buy.

🌐 User-Centric Web Design:

Crafting intuitive UX for education and healthcare websites, enhancing user experiences.

🎨 Corporate Branding Expertise:

Creating cohesive corporate identities through logos, websites, presentations, and more.

📊 Dashboard UI:

Designing intuitive UI for call center data collection dashboards.

📱 Mobile App Visual Design:

Crafting appealing visuals for 3 mobile applications across diverse industries.

🤝 Account Collaborations:

Working with clients like Chavez Supermarkets, River Rock Casino, Gambit Mobile, Accelerex,

X-Marketing, That’s Solar, Pop Sugar, United Medical Resource, FindingaDegree, Deals Localized, Callgevity.