# Adam Widener

> Creative Director | Video Producer | Mobile UA Content Specialist | Designer for Gaming & Apps

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/adamwidener

Hello. I specialize in crafting and executing creative strategies that fuel acquisition, engagement, and retention throughout the entire product life cycle. By leveraging both internal and external creative resources, I ensure that our advertisers are supported by creative analysis reports, high-performing videos, playables, and static creatives across UA networks.

Collaboration is at the heart of what I do. I work closely with designers, developers, and vendors to align creative outputs with our User Acquisition (UA) strategies.

I am deeply involved in the creative direction, sharing qualitative and quantitative insights across internal and external teams. My approach is data-driven, focusing on industry trends, market research, and competitor analysis to continuously enhance ad performance and audience engagement.

## Work Experience
### Creative Director @ Moloco
Jan 2019 – Jan 2025 | San Francisco Bay Area
⚒️ Using advanced tools like Looker and Sensor Tower to dissect competitor strategies and conduct comprehensive market research, driving informed decisions and maintaining a competitive advantage.

🏗️ Orchestrating end-to-end creative projects and guiding teams from concept to delivery to move the needle for our advertisers. 

🏆  Ensuring project success by preparing all production materials to meet the highest standards of quality and brand safety.

❤️ Nurturing collaboration between internal and external teams through clear communication, and fostering an environment of creativity and shared success.

📈 Leveraging data and expertise to elevate creative concepts while providing insightful feedback that enhances overall impact.

📱 Primary products include Video, display, Playables, and CTV with a focus on A/B test setups and localization best practices.

### Design Manager @ Tapjoy
Jan 2015 – Jan 2019 | San Francisco Bay Area
🧭 Led the continuing development of Tapjoy's IEC product for brand-focused experiences and worked with growth managers to facilitate requests and achieve success. 

🎮 Created interactive ad modules like playables and interactive end cards for entertainment and mobile gaming properties.

🎨 Provide art direction for campaigns, marketing reports, and events such as GDC, ChinaJoy, White Nights, App Growth Summit, and MAU. 

🧰 Used design tools like Figma, Adobe Suite, Glispa, Tresensa, and Adtile to produce creative assets. 

💬 Managed projects using Salesforce, Monday, and Google Slides to communicate with internal and external teams. 

🤝 Partners I've worked with: Fox, Universal, Pandora, Netgear, Ubisoft, Paramount Pictures, Sony, Microsoft, Machine Zone, Jam City, Esurance, Fanduel, and Glu Mobile.

### Interaction Designer @ Say Media
Jan 2013 – Jan 2014 | San Francisco
💻 Interactive Ad Creation:
Crafting engaging desktop and mobile interactive ads using ActionScript and HTML/CSS for desktop and mobile applications. 

🎨 Visual Design Expertise:
Designing captivating visuals for lifestyle and culture blogs.

🎬 Video Editing & Motion Graphics:
Editing videos and creating dynamic motion graphics to enhance content.

📢 Diverse Account Management:
Successfully working with a range of accounts including XO Jane, Gear Patrol, Fashionista, Bio, HonestlyWTF, Lifetime Moms, Readwrite, Hyundai, Universal Pictures, and Best Buy.

### Web and Digital Designer @ Lead 5 Media
Jan 2011 – Jan 2013 | San Francisco Bay Area
🌐 User-Centric Web Design:
Crafting intuitive UX for education and healthcare websites, enhancing user experiences.

🎨 Corporate Branding Expertise:
Creating cohesive corporate identities through logos, websites, presentations, and more.

📊 Dashboard UI:
Designing intuitive UI for call center data collection dashboards.

📱 Mobile App Visual Design:
Crafting appealing visuals for 3 mobile applications across diverse industries.

🤝 Account Collaborations:
Working with clients like Chavez Supermarkets, River Rock Casino, Gambit Mobile, Accelerex, 
X-Marketing, That’s Solar, Pop Sugar, United Medical Resource, FindingaDegree, Deals Localized, Callgevity.


## Education
### Bachelor of Fine Arts (BFA) in Communication Design
Milwaukee Institute of Art & Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/adamwidener
- Portfolio: http://www.victimsofthemodernage.blogspot.com
- Portfolio: http://www.adamwidener.com

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Source: https://flows.cv/adamwidener
JSON Resume: https://flows.cv/adamwidener/resume.json
Last updated: 2026-04-13