# Adhiraj Singh > Product Designer | Visual Design | 3D Location: Brooklyn, New York, United States Profile: https://flows.cv/adhiraj www.adhiraj.design Hi, i'm Adhi. I'm a Product Designer with a background in art direction and 3D. Over the last 7+ years, I have leveraged thoughtful design with an entrepreneurial spirit to build innovative solutions that make sense. I have worked in agencies, big tech consultancies as well as founding my own startup. I believe in prototyping the future. I create value where many people don't think to look. My work has been featured in: Vogue, Elle, Unreal Engine, Forbes, Vice, Architectural Digest, The Voice of Fashion, Lifestyle Asia, Grazia, The Times of India, The Hindu, The Telegraph, Fast Company, Editor X I also received a $100K Google Cloud Grant for my project, SWIK. ## Work Experience ### Senior Product Designer @ QVC Jan 2024 – Jan 2025 | Manhattan, New York Working at Sune (a marketplace for makers) @QVC ### Design Lead @ Electronic Arts (EA) Jan 2022 – Jan 2023 | San Francisco Bay Area Leading the design of EA’s first non-gaming product from ambiguity to strategic execution. - Conducted a comprehensive audit of the app, identified areas for improvement & established a roadmap for design changes that aligned with the objectives of the VP & Heads of Departments. - Led the redesign and execution of the Design System for iOS & Android. Streamlined the development process through collaboration with the engineering team leading to a 50% increase in efficiency and pixel-perfect execution. - Developed key features by actioning research & designing user flows, IA, prototypes, end to end user experiences, championed user testing, created documentation and managed handoff. Consistently achieved the goals of the PRD’s & had a positive impact on the KPI’s. - Worked closely with stakeholders to improve the product roadmap & feature set by providing cohesive design plans, AI workflows, processes, frameworks, concepts, prototypes & testing data. ### Senior Product Designer @ Whamix Jan 2022 – Jan 2022 | San Francisco Bay Area Received a $100,000 Google Cloud Grant. Co-leading the strategy, design and development of an MVP for social, metaverse experiences for mobile in collaboration with a cross-functional team of engineers and VFX producers. The product is scheduled to ship in September. - Developed the product strategy, conducted primary and secondary research & created a roadmap based on insights generated from 15 participants. - Prototyped new interaction models, UI elements & flows while balancing the business goals & constraints provided by the engineering and creative technology teams. - Conceived the visual design system including the tone, typography, layout & iconography. - Art directed & developed 3D interactive content using Unreal Engine and Cinema4d. - Handed off the final designs to the engineering team & overseeing it's implementation. ### Product Designer @ CNN Jan 2022 – Jan 2022 | San Francisco Bay Area HCI Capstone Project: Applied a systems approach, conducted secondary research including stakeholder analysis, heuristic analysis, value flows, competitive analysis. - Strategized, prioritized and co-created concepts with the CNN Digital & Research teams. - Built wireframes, low to high fidelity flows and interactive prototypes and executed the visual design to present to stakeholders. Synthesized the feedback, iterated and conducted user testing. ### Co-Founder | Design Lead @ LOTA Jan 2019 – Jan 2021 | New Delhi Area, India Co founded, creative directed, strategized & led the growth of one of India's most well known sustainable fashion technology startups. - Developed a revenue stream from factory waste through insights generated from UX research. - Defined the business strategy, grew our digital community organically to 6.5K & established all the creative infrastructure including the eCommerce website, branding, sales channels, innovative metaverse campaigns and managed external collaborations. Received 6 million+ impressions on my work through press features. - Doubled the revenue of the company year on year with no paid advertising. I maintained a consistent bounce rate of 25%, almost half the industry average. ### Senior Interactive Art Director @ Freelance Designer Jan 2019 – Jan 2021 | New Delhi Area, India Contracted for multiple clients including Wieden & Kennedy, Uber, OnePlus, RedBull Music, Irregulars Art Fair, Geek Pictures & DLF. - Led design sprints within tight deadlines. Strategized, conceptualized and executed digital deliverables including prototypes, websites, motion designs and 3D renders. - Conducted research and designed wireframes, information architecture, flows and visual design within the brand guidelines and aesthetic of the client. - Partnered with cross-functional teams and presented the deliverables to Executive Creative Directors, Creative Directors & Project Managers while managing hand-offs to the engineering teams and conducting quality control. ### Digital Residency @ Helsinki Fashion Week Jan 2020 – Jan 2020 Collaborated with Jewelry Designer Roma Narsinghani for Helsinki Fashion Week. I was part of the fashion week’s digital residency. ### Senior Interaction Designer @ Publicis Sapient Jan 2018 – Jan 2019 | Gurgaon, India I was a senior associate on the Microsoft x Public.Sapient AI powered platform Marcel. - As a Senior Associate, I built & iterated interactive prototypes in all stages of fidelity, both on desktop and mobile, for the purpose of testing it’s flow, functionality and usability. Providing user interface recommendations and designs based on this testing. - Designed interactions, animations and micro-animations for the AI voice feature, dashboard, chat functionality and various other modules. - Worked with cross-functional teams and presented concepts to the senior Project Managers. ### Designer @ The Brewhouse Jan 2016 – Jan 2018 | New Delhi Area, India • Worked on print, animation and digital projects. My clients included VegNonVeg, Max Towers, The Ceylon Journal, The Citizen. ### Designer @ Freelance Graphic and Web Design Jan 2016 – Jan 2017 | New Delhi Area, India Worked on a wide variety of projects involving 3D, motion, film and exhibitions. My clients included The Olio Stories and Pepsi Footwear. ### Production / Curation / Editing @ NOWNESS Jan 2016 – Jan 2016 | London, United Kingdom Assisted in the video production of 'Emilio Pucci's' debut skateboard film. Assisted in curation and edited a variety of videos for their website and social media. ### Designer @ Wieden + Kennedy Jan 2014 – Jan 2014 | New Delhi Area, India Worked with clients such as Indigo Airlines, Matrix, Motherland Magazine & Royal Enfield on their website, apps, and packaging. ### Internship @ DRAFTFCB+Ulka Advertising Pvt. Ltd. Jan 2013 – Jan 2013 | Gurgaon, India Worked with clients such as Whirpool, Tata Docomo, Hero Honda, Bausch+Lomb and Merit Nation. I assisted with outdoor advertisment layouts, logo design & online marketing. ## Education ### Bachelor's degree in Communication Design Central Saint Martins, University of The Arts London ### MDes in Human Computer Interaction California College of the Arts ### Foundation Diploma in Art & Design Central Saint Martins, University of The Arts London ### High School Diploma The Shri Ram School ## Contact & Social - LinkedIn: https://linkedin.com/in/adhirajsingh11 - Website: https://www.adhiraj.design --- Source: https://flows.cv/adhiraj JSON Resume: https://flows.cv/adhiraj/resume.json Last updated: 2026-02-23