Building Walmart's closed loop omnichannel ad measurement products for Instore and DOOH advertising.

• Scaled Walmart Connect’s in-store ad measurement capabilities 4× in one year.

• Defined the In-Store Incrementality measurement strategy; Driving productization of in-store Sales Lift.

• Built correlations between Ad Creative attributes and marketing performance through large-scale data analysis to help marketers understand how design changes influence brand impact.

• Partnered with research scientists to translate model architecture and experimental-design needs into product specifications; validated prototypes, tracked KPIs, and iterated on model performance.

• Onboarded 7 PMs during an organizational transition while ensuring roadmap continuity.

Meta Quest 3, Walmart customer shopping application (upcoming 2024)

• Identified new product opportunity for Walmart shopping app on Quest. Gained SVP stakeholder alignment

• Established vision, strategy, and 1 yr roadmap. Conducted Competitor Research and designed UX Research.

• Built prototypes on Meta Quest for use cases across Furniture, Home Decor, and Entertainment use cases.

Apple Vision Pro, Enterprise augmented reality (AR) solutions for retail planograms

• Product management for an alpha prototype on the Apple Vision Pro, with a 1-year roadmap and key metrics

• Features - visualized life-size 3D planograms, visualized retail data contextually, 20+ person multi-editing.

• Executed on accelerated development milestones (<3 months) aligned with the Apple Vision Pro launch.

• Leveraged prior relationships with Laundry Detergent Buyers resulting in a strategic partnership with Procter & Gamble. Integrated Tide and Gain 3D models into the alpha prototype.

• The alpha prototype received visibility and approval from Walmart's executive leadership.

Customer XR Shopping Features for In-Store Retail shoppers

• Developed a 1-year roadmap and user stories. Gained alignment from engineering, UX, and business.

• Executed an industry-first, in-store testing program with 250+ qualitative tests across 4 shopping features on Magic Leap 2 - in-store navigation, shelf filtering, product search, and in-store AR Advertisements.

• Achieved >90% CSAT and 18% increased purchase interest for a childrens’ toy - Elmers Squishies

• Stakeholder management with Buyers and Newell Brands (Walmart Joint Business Partner, $8.3 B revenue)

• Video showcased with Walmart’s booth at CES 2024

Mobile AR Advertising opportunity identification

• Built a proposal for an AR Mobile Advertising Platform ($6.7B TAM) and validated with 5 stakeholders

• Stakeholder Engagement - Managed relationships with my counterparts by researching stakeholders, understanding their business priorities, building and presenting pitch decks, and providing product updates.

• Customer Research - synthesized research conducted by internal and external sources to establish the customer need fulfilled by our product

• Built formational product design through collaborative brainstorming and prototyping

• Iterated for product-market fit by running pilots with early-stage MVPs in 2-30 stores

• Built a Content Procurement Process and partnered with multi-billion dollar product suppliers in exclusive pilots and tests

• Built product strategy and roadmaps by researching market segments, managing stakeholders (hardware, operations, software, design, suppliers, merchants, social media, etc.), understanding needs, building product requirements, participating in business priority decisions, and providing design direction

• Managed a team of 3 designers for research, brainstorming, and design in a scalable and repeatable process

• First UX design hire (employee 14 for the team). Built formational experience design for the product to become a viable startup

• A/B tested MVPs in physical stores. Significant Sales and Margin increases vs control

• Executed research, design (strategy, UX, and UI), and prototyping for in-store digital experiences and apps

• Informed the design of physical hardware using my electronics background

• Managed client relations, cross-functional delivery teams, timelines and expectations in rapidly shifting environments

• Managed the delivery of a high-quality product marketing video in a short time and on a small budget