# Adora Tam > Principal Product Designer at Upwork Location: San Francisco, California, United States Profile: https://flows.cv/adora Hello! I'm a Principal Product Designer at Upwork currently living in San Francisco. I have ~10 years of experience as a designer, with a focus on building customer-centric experiences to solve problems and drive growth. ## Work Experience ### Principal Product Designer @ Upwork Jan 2023 – Present | San Francisco, California, United States ### Senior Product Designer @ Upwork Jan 2018 – Jan 2023 | San Francisco Bay Area ### UX Designer (Remote Contract) @ Realized Design Jan 2017 – Jan 2018 Realized Design specializes in digital consultancy and UX services. I led the UX design of various web projects, and collaborate with other contractors and agency teams. • Conducted research synthesis, site evaluations, competitive analysis, and persona development in order to assist with digital strategy that would accomplish client objectives • Responsible for all UX tasks, including requirements documentation, site maps, flow diagrams, interaction design, wireframes, usability testing, and presentations ### UX Designer (Remote Contract) @ AIFounded Jan 2017 – Jan 2017 AIFounded is a startup developing online data structuring tools for machine-learning researchers. I led the primary Discovery and Design phases to help build the foundations and design concepts for initial product offerings. ### Senior User Experience Designer @ INVIVO Communications Jan 2012 – Jan 2016 | Toronto, Canada Area INVIVO Communications is an award-winning digital agency that creates interactive solutions for global healthcare companies such as Novartis, Medtronic, Amgen, and Sanofi Genzyme. I was the lead UX designer on over 120 digital projects and pitches, including sales tools, patient apps, conference installations, and VR experiences. I was responsible for transforming medical content into interactive solutions based on client and user needs. • Effectively communicated design concepts and functionality using sketches, wireframes, diagrams, prototypes, and specification documents • Applied content organization methods such as auditing and card sorting to create concise IA hierarchies and navigation for over 80 healthcare marketing tools • Helped manage large-scale projects costing up to $600k by extracting and defining requirements based on findings from stakeholder interviews and analysis of user and client needs • Partnered with other designers and cross-department team members to brainstorm concepts, provide guidance, and coordinate tasks to successfully deliver projects on time • Evaluated and revised designs based on feedback from client and team presentations, design critiques, usability and functional testing • Continually sought to improve UX team design skills and processes by contributing to best practice guidelines related to usability testing, VR experiences, and interactive conference apps ### Front-End Developer and User Experience Designer @ loQus Android Application Research Project Jan 2011 – Jan 2012 | Human-Computer Interaction Project Course, University of Toronto loQus is a collaborative mobile app that allows users to post location-specific survey questions of various types (multiple choice, yes/no, etc.) and receive responses from users who match the location criteria. The goal of the project course was to explore the abilities of location-based, crowd-sourcing tools while applying user-centered design and evaluation techniques. Key tasks: • Defined user stories and feature requirements • Researched and applied design principles to create wireframes and interface mockups • Implemented front-end functionality of the loQus application using Java Android SDK tools paired with Google APIs ### Quality Assurance Analyst @ Cast Software Jan 2010 – Jan 2011 | Toronto, ON CAST Software develops desktop applications for the entertainment industry, focusing on lighting design, previsualization and automated planning. Key tasks: • Demonstrated strong analytical skills by thoroughly and efficiently testing internal software builds to find and verify defects • Designed and organized test cases into various categories, e.g. usability, functional, regression and compatibility testing • Strong communication with members of all departments through scrum meetings, and technical documentation such as defect reports in Borland StarTeam • Advised product management team on interface usability issues, and recommended improvements through meetings, mock-ups and defect reports • Provided effective phone and email technical support, and recommended useful solutions to customer issues ## Education ### Honours Bachelor of Science in Computer Science, Human-Computer Interaction Specialist University of Toronto ## Contact & Social - LinkedIn: https://linkedin.com/in/adoratam - Portfolio: http://adoratam.com --- Source: https://flows.cv/adora JSON Resume: https://flows.cv/adora/resume.json Last updated: 2026-04-13