I lead Product and Design at Awtomic, shaping the future of subscription eCommerce. I helped launch the industry's first native bundling subscription service, along with Moments for lifecycle marketing, bulk updates, industry-leading analytics, and shuffle subscriptions, among other innovations.

I focus on creating seamless, high-impact experiences that help brands scale while keeping customers happy and engaged.

I led a design team across product and brand design, establishing a strong design practice from the ground up. Drove key hires for both the product and design orgs, ensuring a high-caliber, cross-functional team. Implemented a career ladder, design review process, and scalable workflows to elevate design’s impact. Partnered with the CEO and product org on strategy and org structure, aligning design with business and product goals.

I led initiatives across Eventbrite including Creator Growth, Activation, and Marketing Tools. As a player-coach, I was responsible for both managing designers as well as executing design and research with cross functional teams.

I owned the Checkout experience that powers millions of events across the world. Using a data-informed approach to design, I leveraged both qual and quant methodologies to help inform experience improvements for both our creators and attendees.

DesignOps for Product Design at Hotwire (an Expedia Group company), my mission was to drive impact through agile processes, Data-Informed experimentation, and Design Systems. Leveraging Atomic Design principles, I built scalable libraries which improved quality and efficiency. I mentored designers on experimentation process and lean UX.