# Adrian A.

> Co-Founder | Product & Design at Awtomic

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/adriana2

I am a Product Designer focused on growth and impact through data-informed processes—balancing user needs with business objectives. I leverage qualitative or quantitative signals to shape the narrative of my teams' work. My background in experimentation, research, and user experience design allows me to drive for meaningful change. As a design leader, I am obsessed with the success and career growth of my direct reports.

## Work Experience
### Co-Founder | Product & Design @ Awtomic
Jan 2021 – Present
I lead Product and Design at Awtomic, shaping the future of subscription eCommerce. I helped launch the industry's first native bundling subscription service, along with Moments for lifecycle marketing, bulk updates, industry-leading analytics, and shuffle subscriptions, among other innovations.

I focus on creating seamless, high-impact experiences that help brands scale while keeping customers happy and engaged.

### Director of Design @ OKCoin
Jan 2020 – Jan 2021 | San Francisco, California, United States
I led a design team across product and brand design, establishing a strong design practice from the ground up. Drove key hires for both the product and design orgs, ensuring a high-caliber, cross-functional team. Implemented a career ladder, design review process, and scalable workflows to elevate design’s impact. Partnered with the CEO and product org on strategy and org structure, aligning design with business and product goals.

### Product Design Lead @ Eventbrite
Jan 2019 – Jan 2020 | San Francisco Bay Area
I led initiatives across Eventbrite including Creator Growth, Activation, and Marketing Tools. As a player-coach, I was responsible for both managing designers as well as executing design and research with cross functional teams.

### Sr. Product Designer, Checkout @ Eventbrite
Jan 2018 – Jan 2019 | San Francisco Bay Area
I owned the Checkout experience that powers millions of events across the world. Using a data-informed approach to design, I leveraged both qual and quant methodologies to help inform experience improvements for both our creators and attendees.

### Sr. Product Designer, DesignOps + Platform @ Expedia Group
Jan 2018 – Jan 2018 | San Francisco Bay Area
DesignOps for Product Design at Hotwire (an Expedia Group company), my mission was to drive impact through agile processes, Data-Informed experimentation, and Design Systems. Leveraging Atomic Design principles, I built scalable libraries which improved quality and efficiency. I mentored designers on experimentation process and lean UX.

### Sr. Product Designer, Checkout @ Expedia Group
Jan 2017 – Jan 2018 | San Francisco, CA
With a data-informed approach to design, I helped drive conversion improvements with experimentation and evaluative research.

### Principal @ SPLNDR
Jan 2016 – Jan 2018 | San Francisco, CA
I helped companies build products with a holistic approach to design. My process includes Research, User Experience design, Visual Design, and Product / Market fit analysis. I specialize in bridging business and user needs.

### Creative Director @ emPower
Jan 2014 – Jan 2016
I led design and product at emPower, a wellness platform dedicated to making both person and planet healthy & sustainable. I focused on visual identity, brand, product architecture, user experience & interface design. Additionally, fulfilled front-end development of both web and mobile applications.

### UX & UI Designer, iOS Front-End Developer @ emPower
Jan 2013 – Jan 2014
Designed the User Experience & Interface for mobile. Developed prototype iOS application.

### Fine Artist @ Self-employed
Jan 2010 – Jan 2015
My figures and fragments are composed of clay, plaster, charcoal and metal; of Earth. These mediums, often contradictory, are a metaphor for the conflicting elements that define each of us.

I hope to discover the human experience through this process of constructing figure and fragments--not necessarily in the completion of each whole, but in the creation of many to discuss the greater whole. I hope that my figures touch upon aspects of us that exist in that primitive part of our soul--that part often void of logic--in it’s pure abstract state--whilst using both, abstract and literal language of form.

### Contractor (Art) @ Wolfe Studios
Jan 2011 – Jan 2013 | Oakland, CA
I was primarily responsible with overseeing the creation of high profile monument works at various universities and a major sports arena. I was the principal interface between several stakeholders including subcontractors and the lead artist.

### Development & Design Consultant @ Various
Jan 2007 – Jan 2011
During my years in college, I designed and developed websites using a MAMP Stack.

### Designer / Software Developer @ Digital Interactive Systems Corporation (DISCover Consoles)
Jan 2004 – Jan 2006 | Long Beach, CA
Part of a small startup team, I was initially responsible for Quality Assurance before moving into the Engineering team where I wrote scripts based on a proprietary language. I later developed a stand alone application that wrapped a Flash/HTML application to mimic native behavior.


## Contact & Social
- LinkedIn: https://linkedin.com/in/aqbd
- Portfolio: https://awtomatic.app

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Source: https://flows.cv/adriana2
JSON Resume: https://flows.cv/adriana2/resume.json
Last updated: 2026-04-13