• Led the development of empathetic and intuitive interfaces across software applications, tools, and dashboards tailored for the semiconductor manufacturing domain.

• Worked cross-functionally with designers, developers, and project managers to elevate the usability and human-computer interaction (HCI) of Synopsy's products.

• Created user-centric designs through extensive collaboration with engineering teams, product managers, and stakeholders.

• Crafted design patterns establishing robust design systems, delineated UI architecture, and delineated interaction flows to enhance user experiences from inception.

• Led comprehensive redesign initiatives to modernize aesthetics and address usability and accessibility challenges within applications.

• Produced design kits and meticulously upheld detailed user interface specifications for seamless dissemination amongst product and engineering teams.

• Managed and implemented fast-paced product design iterations using two-week Agile Sprints on products with multiple tasks.

• Led a diverse team of 10 designers spanning Asia, Europe, South America, and the US, fostering global collaboration and cohesion.

• Generated a spectrum of design assets encompassing low-fidelity wireframes, high-fidelity mockups, and interactive prototypes, developing comprehensive specifications for all stages of product development.

• Revamped and optimized user flows and navigational structures, enhancing search functionality, licensing processes, and First-Time User Experience (FTUX).

• Proactively identified user requirements and pain points at early design stages, resulting in heightened user satisfaction and accelerated user adoption, thereby conserving development resources.

• Utilized data visualization techniques and targeted dashboard design to pinpoint critical user needs.

• Provided real-time feedback to engineering teams by evaluating prototypes and internal builds, adapting design specifications to accommodate technical constraints or emerging insights.

• Cultivated expertise in the domain through daily interaction with prototypes, competitive analyses, and complementary product evaluations, fostering a profound understanding of product intricacies.

• Led the UX/UI design initiatives for Kinesso’s Marketplace application, a pivotal component of the Marketing Intelligence Engine suite.

• Enhanced audience targeting, campaign performance, and revenue generation across diverse media channels by building the ‘Forecasting’ product vertical as a new feature.

• Conducted comprehensive quantitative and qualitative user research to inform design decisions, crafted user personas, journey maps, and information architecture, driving product evolution.

• Collaborated closely with product managers to conceptualize and refine intricate designs, prototypes, and animations. Provided insights on technical feasibility, preemptively identified issues, and facilitated resolution discussions.

• Engaged with a cross-functional team of over 15 designers, product managers, and developers spanning the United States and Europe.

• Orchestrated the development of detailed designs, prototypes, and animations tailored for specialized ad tech applications, catering to agency requirements.

• Demonstrated foresight by designing products adaptable across diverse channels and client portfolios.

• Customized standard applications for prominent brands including Citi, Reprise, and MatterKind, ensuring consistency and optimizing ad performance.

• Aligned client needs with existing applications, streamlining processes, and enhancing Kinesso’s revenue by achieving a 60% increase in flow efficiency.

• Proactively addressed project challenges midstream, leveraging constant interaction with engineering teams and meticulous testing methodologies to streamline development timelines and minimize disruptions.

• Spearheaded innovative design initiatives with a strong emphasis on overnight responsiveness, garnering recognition, and endorsement from executive stakeholders at Adobe and culminating in Unifi’s acquisition by Dell Boomi.

• Crafted visually striking data visualizations for sophisticated dashboard layouts, employing advanced charts and graphs to discern, devise, and deploy enterprise-level solutions. Engineered artificial intelligence tools tailored for customer support, utilizing design reviews to iterate towards a refined, user-centric experience.

• Expedited data analysis and strategic decision-making processes for analysts by 30%, facilitating improved data relationships and insightful discoveries.

• Orchestrated the development and execution of questionnaires, conducted rigorous A/B testing to gather and prioritize task requirements, and delivered impactful recommendations for enhancing core features through comprehensive testing protocols.

• Streamlined complex data journeys encompassing discovery, collaboration, preparation, and cataloging.

• Transformed a B2B product into a subscription based B2C application, expanding its market reach and accessibility.

• Collaborated seamlessly with designers, project managers, developers, and QA teams across the US and India, implementing robust design systems and style guidelines to optimize UI/UX scalability and efficiency.

• Upheld UX integrity and championed user-centered design principles and design thinking methodologies while fostering collaboration across cross-functional teams.