# Adriana Hammond > Designer | Product Leader | AI | Mentor | PMP ® Location: San Jose, California, United States Profile: https://flows.cv/adrianahammond I'm a User Experience, User Interaction and Visual Designer with a bachelors in Industrial Design, I've spent my professional career in the design industry. My past work has focused on customer interactions and solving complex problems. I truly enjoy enhancing people's lives through human centered design. The most important thing a UX designer does is problem solving. Great design simplifies complexity. That's why I am committed to delivering delightful experiences for customers and working with amazing companies to help meet their business needs. Specialties - User Experience Design - User Interaction Design - Visual Design - Product Design - Information Architecture - Prototyping and Animation - Innovation via design thinking (innovation and processes) - Multichannel | Multiplatform Design - Design Research - Information Design - Storytelling - Usability and User Research - Developing and managing design systems that adapt and scale - Industrial Design When I'm not doing design work, I spend my time meditating, traveling, and writing. Creativity, innovation, and curiosity drive me in both my personal and professional life. https://calendly.com/adrianahammond ## Work Experience ### Senior Product Designer - Enterprise Applications for Car Dealerships, Data Viz & Design Systems @ CDK Global Jan 2024 – Present ### Product Design Lead - Semi-Conductor Manufacturing @ Synopsys Inc Jan 2022 – Jan 2023 | Sunnyvale, California, United States • Led the development of empathetic and intuitive interfaces across software applications, tools, and dashboards tailored for the semiconductor manufacturing domain. • Worked cross-functionally with designers, developers, and project managers to elevate the usability and human-computer interaction (HCI) of Synopsy's products. • Created user-centric designs through extensive collaboration with engineering teams, product managers, and stakeholders. • Crafted design patterns establishing robust design systems, delineated UI architecture, and delineated interaction flows to enhance user experiences from inception. • Led comprehensive redesign initiatives to modernize aesthetics and address usability and accessibility challenges within applications. • Produced design kits and meticulously upheld detailed user interface specifications for seamless dissemination amongst product and engineering teams. ### Head of Product Design - Cybersecurity @ RedSeal, Inc. Jan 2021 – Jan 2022 | Santa Clara, California, United States • Managed and implemented fast-paced product design iterations using two-week Agile Sprints on products with multiple tasks. • Led a diverse team of 10 designers spanning Asia, Europe, South America, and the US, fostering global collaboration and cohesion. • Generated a spectrum of design assets encompassing low-fidelity wireframes, high-fidelity mockups, and interactive prototypes, developing comprehensive specifications for all stages of product development. • Revamped and optimized user flows and navigational structures, enhancing search functionality, licensing processes, and First-Time User Experience (FTUX). • Proactively identified user requirements and pain points at early design stages, resulting in heightened user satisfaction and accelerated user adoption, thereby conserving development resources. • Utilized data visualization techniques and targeted dashboard design to pinpoint critical user needs. • Provided real-time feedback to engineering teams by evaluating prototypes and internal builds, adapting design specifications to accommodate technical constraints or emerging insights. • Cultivated expertise in the domain through daily interaction with prototypes, competitive analyses, and complementary product evaluations, fostering a profound understanding of product intricacies. ### Senior Product Designer, UX & UI - AdTech @ KINESSO Jan 2019 – Jan 2021 | San Francisco, California, United States • Led the UX/UI design initiatives for Kinesso’s Marketplace application, a pivotal component of the Marketing Intelligence Engine suite. • Enhanced audience targeting, campaign performance, and revenue generation across diverse media channels by building the ‘Forecasting’ product vertical as a new feature. • Conducted comprehensive quantitative and qualitative user research to inform design decisions, crafted user personas, journey maps, and information architecture, driving product evolution. • Collaborated closely with product managers to conceptualize and refine intricate designs, prototypes, and animations. Provided insights on technical feasibility, preemptively identified issues, and facilitated resolution discussions. • Engaged with a cross-functional team of over 15 designers, product managers, and developers spanning the United States and Europe. • Orchestrated the development of detailed designs, prototypes, and animations tailored for specialized ad tech applications, catering to agency requirements. • Demonstrated foresight by designing products adaptable across diverse channels and client portfolios. • Customized standard applications for prominent brands including Citi, Reprise, and MatterKind, ensuring consistency and optimizing ad performance. • Aligned client needs with existing applications, streamlining processes, and enhancing Kinesso’s revenue by achieving a 60% increase in flow efficiency. • Proactively addressed project challenges midstream, leveraging constant interaction with engineering teams and meticulous testing methodologies to streamline development timelines and minimize disruptions. ### Senior UX Designer - Big Data @ Unifi Software Jan 2017 – Jan 2019 | San Mateo, California, United States • Spearheaded innovative design initiatives with a strong emphasis on overnight responsiveness, garnering recognition, and endorsement from executive stakeholders at Adobe and culminating in Unifi’s acquisition by Dell Boomi. • Crafted visually striking data visualizations for sophisticated dashboard layouts, employing advanced charts and graphs to discern, devise, and deploy enterprise-level solutions. Engineered artificial intelligence tools tailored for customer support, utilizing design reviews to iterate towards a refined, user-centric experience. • Expedited data analysis and strategic decision-making processes for analysts by 30%, facilitating improved data relationships and insightful discoveries. • Orchestrated the development and execution of questionnaires, conducted rigorous A/B testing to gather and prioritize task requirements, and delivered impactful recommendations for enhancing core features through comprehensive testing protocols. • Streamlined complex data journeys encompassing discovery, collaboration, preparation, and cataloging. • Transformed a B2B product into a subscription based B2C application, expanding its market reach and accessibility. • Collaborated seamlessly with designers, project managers, developers, and QA teams across the US and India, implementing robust design systems and style guidelines to optimize UI/UX scalability and efficiency. • Upheld UX integrity and championed user-centered design principles and design thinking methodologies while fostering collaboration across cross-functional teams. ### UX & UI Designer - EdTech @ Declara Jan 2013 – Jan 2015 | Palo Alto, CA • Crafted educational solutions employing mood boards, whiteboard sketches, wireframes, and interactive prototypes for seamless integration into cross-platform applications (desktop, tablet, mobile). • Elevated user experience through enhancements in aesthetics, responsiveness, and interactivity, leveraging visualization techniques and animations prior to development. • Spearheaded the creation of templates, style guides, and responsive components such as login interfaces, profiles, First-Time User Experiences (FTUX), dashboards, feeds, student courses, teacher curriculum, and e-commerce modules. • Utilized usability testing and market research insights to develop comprehensive journey maps, task flows, navigation structures, and information architecture for both responsive web and mobile applications. • Pioneered the development and design of the Chat feature, facilitating real-time feedback on courses and issues, enabling swift resolution of concerns. • Innovated the Feed feature to promote Declara's premier and lucrative courses, enhancing customer engagement and driving business growth. ### Marketing Director | Lead Designer I Executive Assistant to the CEO - FinTech @ CONCERT Wealth Management, Inc. Jan 2010 – Jan 2013 | San Jose, California, USA • Led the design of over 100 corporate websites tailored for RIAs and Financial Advisors, encompassing the creation of landing pages, informative content, intuitive dashboards, and user-friendly interfaces aimed at optimizing conversions. • Drove the development of a cutting-edge robo-advisory platform, revolutionizing the delivery of automated, algorithm-driven financial planning services, empowering advisors to comprehensively grasp client financial objectives, risk profiles, and dispense tailored investment guidance. • Directed a dynamic team comprising 8+ designers, developers, freelancers, and interns across multiple projects, concurrently crafting business and marketing strategies to propel project success. • Conceptualized and executed a spectrum of marketing communication materials, spanning branding initiatives, corporate identity assets, brochures, presentations, and impactful social media advertisements. • Designed marketing related communication materials including, branding, corporate identity, brochures, presentations, and social media ads. ## Education ### Bachelor's degree in Industrial | Product Design Pontificia Universidad Javeriana ### Certificate in User Experience Design (UXD) General Assembly ### Certificate in Digital Marketing San Francisco State University ### Certificate in Digital Communication and Media/Multimedia Universidad de Los Andes ## Contact & Social - LinkedIn: https://linkedin.com/in/adrianahammond - Portfolio: https://calendly.com/adrianahammond --- Source: https://flows.cv/adrianahammond JSON Resume: https://flows.cv/adrianahammond/resume.json Last updated: 2026-04-13