# Adrian Toro

> Designer with 15+ years creating user-centered experiences for B2C and B2B digital products across Europe and LATAM.

Location: Almere, Flevoland, Netherlands
Profile: https://flows.cv/adriantoro

I’m a UX Designer with 15+ years of experience designing user-centered digital products for global audiences.

I was born in Buenos Aires, Argentina, in 1982. With a background in law and philosophy — and several years as a professional musician — my path into design came naturally in 2008, when I discovered a way to merge my artistic passion with business-driven creativity.

After working with several multimedia companies in Argentina, I joined Booking.com as a UX Designer in 2017 and relocated to the Netherlands.

Since then I’ve led UX for high-scale payment experiences across multiple travel verticals — designing flows that improved conversion, reduced support interactions, and increased trust for millions of users worldwide.

My work combines research, product strategy, interaction design, and cross-functional alignment. I’ve collaborated closely with product managers, engineers, analysts, and compliance teams to deliver consistent, scalable solutions across B2C and B2B environments.

Over the past eight years, my wife, daughter, and I have built our life in Almere (NL), where we’ve embraced the expat experience to the fullest. In my free time, I enjoy playing piano, collecting vinyl records, and spending time in nature.

## Work Experience
### User Experience Designer @ Booking.com
Jan 2017 – Present | Amsterdam, Netherlands
Over 8 years of experience in fintech, delivering both B2C and B2B solutions by leading cross-functional teams to design and launch high-impact payment-related products.

### UX/UI Developer @ Nearpod
Jan 2015 – Jan 2017
Led the creation and maintenance of a design system for the US market, building reusable React components and ensuring consistency across products through scalable processes.

### UX Dev & Scrum Master @ OLX Group
Jan 2013 – Jan 2015 | Buenos Aires
Designed and implemented user interfaces using A/B testing working in teams with agile methodologies, contributing to optimize performance and user engagement.

### Frontend Designer @ Clarin
Jan 2010 – Jan 2013
Worked on e-commerce experiences for a platform with over 15 million monthly users, collaborating across teams using version control systems to deliver scalable, user-centered solutions.


## Education
### Multimedia Designer in Design and Visual Communications, General
Escuela Da Vinci


## Contact & Social
- LinkedIn: https://linkedin.com/in/toroadrian
- Portfolio: https://www.toroadrian.com

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Source: https://flows.cv/adriantoro
JSON Resume: https://flows.cv/adriantoro/resume.json
Last updated: 2026-03-31