LegalZoom is a leading online legal platform helping individuals and small businesses navigate legal processes with greater clarity and confidence.

Key Contributions:

• Collaborate cross-functionally with Product, Engineering, SEO, and Growth to design high-impact web and product-adjacent experiences across acquisition and conversion flows

• Lead the development of a modular web component system, improving consistency, scalability, and speed to market across a large and fragmented ecosystem

• Design user-centred interaction models, wireframes, and high-fidelity mockups that translate complex legal concepts into clear, intuitive experiences

• Structure pages and components to support experimentation, enabling A/B testing across messaging, hierarchy, and engagement patterns

• Establish and advocate for UX and accessibility best practices, ensuring designs meet WCAG standards and reduce cognitive load for users

• Apply systems thinking across end-to-end journeys, considering how components scale across multiple touchpoints rather than designing in isolation

• Communicate design decisions clearly to stakeholders, grounding rationale in user behaviour, business goals, and performance insights

• Manage multiple high-priority projects simultaneously in a fast-paced environment, balancing speed, quality, and evolving business needs

Design advocate, adapting client stories into bold and approachable designs. Building brands that are both strategic & influential, integrating unique qualities for companies to stand out from the crowd. Generating, on average, a 25% boost in revenue from an increase in web views, customer retention, and streamlined ad spend.

Skilled Product UI/UX Designer with a focus on crafting intuitive and user-centered interfaces that elevate the digital experience. Experienced in collaborating with web development teams to ensure smooth project execution from concept to launch. Proficient in Figma, with a strong ability to work across departments to deliver innovative, high-quality digital products while meeting tight deadlines. Known for problem-solving, communication, and organizational skills, with a dedication to improving the user journey and driving product success.

NakedPoppy is a seed-stage clean beauty startup empowering women to shop confidently for clean beauty products online, curating quality ingredients along with valuable guidance to enhance the shopping experience.

Key Contributions:

• Collaborated closely with cross-functional teams, including Product, Engineering, Data Science, Marketing, and Creative, to create a compelling user experience.

• Took ownership of designing systems, creating style guidelines, and ensuring consistency and scalability across the brand.

• Designed user-centred interaction models, wireframes, and screen mockups to enhance user experiences and solve customer problems.

• Created and organised assets for various design projects, for seamless execution.

• Designed and redesigned interfaces aligning with the evolving needs of the business.

• Worked collaboratively and autonomously with front-end engineering, product, and marketing teams on digital designs, enhancing problem-solving abilities and fostering cross-functional cooperation across multiple tasks.

• Demonstrated a deep empathy for users and expressed the details of design, interaction, and execution of products, utilising insights to make informed decisions. Was able to identify, advocate for, and execute on new opportunities in the absence of a clear directive.

• Exhibited a strong systems thinking ability, going beyond single screens to entire workflows with multiple touch points while maintaining the principles and direction of the entire platform.

• Communicated updates clearly to stakeholders, rationalising decisions based on data, brand guidance, or accessibility. Turned conceptual ideas into breakthrough designs while maintaining brand consistency.

• Managed multiple projects simultaneously in a fast-paced startup environment ensuring deliverables were achieved on time while maintaining a high standard. Ruthlessly prioritised tasks to remain adaptable in the face of ever-changing business needs.

Led responsive email and lifecycle design initiatives in Klaviyo, translating written briefs into high-performing, mobile-first campaigns. Designed and implemented marketing landing page variants to support A/B testing and conversion optimization. Wrote and edited HTML and CSS to ensure technical accuracy, deliverability, and performance best practices. Partnered cross-functionally to align email, landing, and product experiences into cohesive, conversion-focused customer journeys.