# Adrienne J. > Design Leader | UX, Product & Creative Direction | SaaS, Ecommerce & DTC Location: San Francisco Bay Area, United States Profile: https://flows.cv/adrienne I’m a design leader with 15+ years of experience working across product, UX, and brand. Over time my work has moved increasingly toward digital systems, shaping web platforms, ecommerce experiences, and product interfaces that help people make confident decisions. I’m most interested in the intersection between design and clarity. Whether the problem is a complex SaaS workflow, a content-heavy platform, or a conversion-focused ecommerce journey, I enjoy taking something messy and turning it into something intuitive and useful. Much of my recent work has involved partnering closely with product, engineering, SEO, and growth teams to design systems that scale. I care deeply about structure, accessibility, and thoughtful hierarchy. When design works well, people don’t notice it. They simply understand what to do next. Earlier in my career I worked heavily in brand and editorial environments, collaborating with organizations like Google, Nike, the BBC, and V&A. That background still shapes how I approach digital work today. Strong storytelling and strong systems are the backbone of any good design project. These days I’m most excited by work that sits at the intersection of product thinking, experimentation, and design craft. ## Work Experience ### Sr Visual Web Designer @ LegalZoom Jan 2025 – Present LegalZoom is a leading online legal platform helping individuals and small businesses navigate legal processes with greater clarity and confidence. Key Contributions: • Collaborate cross-functionally with Product, Engineering, SEO, and Growth to design high-impact web and product-adjacent experiences across acquisition and conversion flows • Lead the development of a modular web component system, improving consistency, scalability, and speed to market across a large and fragmented ecosystem • Design user-centred interaction models, wireframes, and high-fidelity mockups that translate complex legal concepts into clear, intuitive experiences • Structure pages and components to support experimentation, enabling A/B testing across messaging, hierarchy, and engagement patterns • Establish and advocate for UX and accessibility best practices, ensuring designs meet WCAG standards and reduce cognitive load for users • Apply systems thinking across end-to-end journeys, considering how components scale across multiple touchpoints rather than designing in isolation • Communicate design decisions clearly to stakeholders, grounding rationale in user behaviour, business goals, and performance insights • Manage multiple high-priority projects simultaneously in a fast-paced environment, balancing speed, quality, and evolving business needs ### Design Leader, Digital & Product @ Covet + Pine Jan 2006 – Present Design advocate, adapting client stories into bold and approachable designs. Building brands that are both strategic & influential, integrating unique qualities for companies to stand out from the crowd. Generating, on average, a 25% boost in revenue from an increase in web views, customer retention, and streamlined ad spend. ### Principal Designer @ Seint Jan 2024 – Jan 2026 | Remote Skilled Product UI/UX Designer with a focus on crafting intuitive and user-centered interfaces that elevate the digital experience. Experienced in collaborating with web development teams to ensure smooth project execution from concept to launch. Proficient in Figma, with a strong ability to work across departments to deliver innovative, high-quality digital products while meeting tight deadlines. Known for problem-solving, communication, and organizational skills, with a dedication to improving the user journey and driving product success. ### Head of Design @ NakedPoppy Jan 2021 – Jan 2023 | Remote NakedPoppy is a seed-stage clean beauty startup empowering women to shop confidently for clean beauty products online, curating quality ingredients along with valuable guidance to enhance the shopping experience. Key Contributions: - Collaborated closely with cross-functional teams, including Product, Engineering, Data Science, Marketing, and Creative, to create a compelling user experience. - Took ownership of designing systems, creating style guidelines, and ensuring consistency and scalability across the brand. - Designed user-centred interaction models, wireframes, and screen mockups to enhance user experiences and solve customer problems. - Created and organised assets for various design projects, for seamless execution. - Designed and redesigned interfaces aligning with the evolving needs of the business. - Worked collaboratively and autonomously with front-end engineering, product, and marketing teams on digital designs, enhancing problem-solving abilities and fostering cross-functional cooperation across multiple tasks. - Demonstrated a deep empathy for users and expressed the details of design, interaction, and execution of products, utilising insights to make informed decisions. Was able to identify, advocate for, and execute on new opportunities in the absence of a clear directive. - Exhibited a strong systems thinking ability, going beyond single screens to entire workflows with multiple touch points while maintaining the principles and direction of the entire platform. - Communicated updates clearly to stakeholders, rationalising decisions based on data, brand guidance, or accessibility. Turned conceptual ideas into breakthrough designs while maintaining brand consistency. - Managed multiple projects simultaneously in a fast-paced startup environment ensuring deliverables were achieved on time while maintaining a high standard. Ruthlessly prioritised tasks to remain adaptable in the face of ever-changing business needs. ### Digital Product & Growth Designer @ Tappan Jan 2020 – Jan 2022 | Los Angeles Metropolitan Area Led responsive email and lifecycle design initiatives in Klaviyo, translating written briefs into high-performing, mobile-first campaigns. Designed and implemented marketing landing page variants to support A/B testing and conversion optimization. Wrote and edited HTML and CSS to ensure technical accuracy, deliverability, and performance best practices. Partnered cross-functionally to align email, landing, and product experiences into cohesive, conversion-focused customer journeys. ### Design Team Lead @ Brilliant Branded Jan 2018 – Jan 2019 Oversaw a team of designers in the creation of product designs for multiple brands. Designed print ready marketing pieces adhering to strict brand guidelines. Utilised and honed PSD templates for fast prototyping, accelerating employee output. Cultivated designs to bring life through impactful, creative, branded merchandise and gifts. ### Senior Designer @ YDesign Group Jan 2016 – Jan 2019 Working in-house at the offices in Walnut Creek planning, executing, and designing a variety of print and digital materials for customers and trade clients. Day to day tasks mainly include designing assets and coding emails based on marketing criteria with a speedy turnaround. ### Lead Designer @ Le Tote Jan 2016 – Jan 2016 | San Francisco Bay Area Coordinated all things visual­ from email to packaging, paid ads to mailers. Improved CTR on emails by over 50% and subscription rate by over 30% by implementing considered design practises. Mentored junior designers and operated cross-functionally with the product, development, and marketing teams. ### Senior Designer @ Global Initiative Ltd Jan 2013 – Jan 2015 Strong focus on UI and UX working closely with developers to round off design layouts and interactivity. Full creative control and brand guardianship in a role that spans mainly digital but with occasional print projects. ### Senior Designer @ Rare Form New Media Jan 2013 – Jan 2013 As Senior Designer, full creative control over all design aspects is essential. Superb time keeping, attention to detail and excellent client interaction. In addition to design, the implementation of content creation for blogs, SEO and social media management is high priority day to day. ### Web & Graphic Designer @ NaturalMotion Jan 2012 – Jan 2013 Working in the Marketing & Communications department creating a variety of print and digital artwork for various iOS and console games. Brands include CSR Racing, My Horse, Clumsy Ninja, Jenga Friends and the Backbreaker franchise plus NaturalMotion’s own Morpheme and Euphoria software. ### Graphic Designer @ Plain English Communications Limited Jan 2011 – Jan 2012 | Kenilworth Integral member of a small advertising agency that allowed freedom to pursue other design specialties. Experience in Art Direction for lingerie clients from initial concept to finished product including photographic shoots with guidance from the Creative Director. Variety of media from print and advertising to web and interactive. ### Graphic Designer @ The OTHER Media Jan 2011 – Jan 2011 Responsible for designing for digital media clients from initial conception to finished product. Experience gained in iPhone, Android and Blackberry app design for some very prolific clients. Worked closely with the owners and Art Director to ensure consistency throughout all designed pieces. ### Graphic Designer @ Feel Good Drinks Jan 2010 – Jan 2010 | Islington, London In charge of creating all print based media for advertising. This included adverts for magazines, posters, flyers and stationary. Oversaw the implementation of the new logo and labels. ## Education ### BA (Hons) in Graphic Design Swansea Metropolitan University ### ND in Graphic Design OCVC ## Contact & Social - LinkedIn: https://linkedin.com/in/adrienne-jane - Website: https://thrdtime.com --- Source: https://flows.cv/adrienne JSON Resume: https://flows.cv/adrienne/resume.json Last updated: 2026-04-05